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AMPScript Code Basics

This doc contains the basic information about the AMPScript used in Salesforce Marketing Cloud to personalize the email, create dynamic email content etc. AMPScript is a native language developed by Exacttarget (now Salesforce Marketing Cloud) to build emails.

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Rishikesh
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We take content rights seriously. If you suspect this is your content, claim it here.
2K views2 pages

AMPScript Code Basics

This doc contains the basic information about the AMPScript used in Salesforce Marketing Cloud to personalize the email, create dynamic email content etc. AMPScript is a native language developed by Exacttarget (now Salesforce Marketing Cloud) to build emails.

Uploaded by

Rishikesh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.

What is AMPscript?

AMPscript is a scripting language used by Exact Target. AMPscript is a server-side


scripting language

Tags used in AMPScript.


%%[  Starting Tag . It is equivalent to <script runat=server language=ampscript>
%%]  Closing tag . It is equivalent to </script>
Example %%[ LOWERCASE(Name) ]%%

%%[]%% -> it is equivalent to <script runat=server language=ampscript />


%%[[type=post;name=blockname] is equivalent to <script runat=server
language=ampscript executioncontexttype="Post" executioncontextname=blockname>

AMPScript is also used externally.

Constants:
1) String:- String must be quoted by single or double quotes.
2) Numeric:- Without any quotes and comma. Can be negative and also consist
decimal
3) Boolean:- Only true and false value.(Case sensitive)

Variables: Must consist VAR keyword followed by @ and at least one character
e.g VAR @name

Assign value to the variable: Use SET keyword


SET @name= ‘Rishi’

Condition Checking:
> Greater than
< Less than
== equal to
!= not equal to
<= less than equal to
>= greater than equal to
AND ,OR , NOT operator

If else Statement

e.g.
%%[ if @fname==rishi’ then ]%%
do something
else
do nothing
endif
Loop (For loop)

%%[ FOR @count=1 TO || DOWNTO 5 DO ]%%


%%=v(@count)=%%
%%[NEXT @count]%%
Note: TO is to increment the value and DOWNTO is to decrement the value.

Comment example
%%[ /* Insert Comment Here */ ]%
Keywords
Output() – echo the variable; OUTPUT(v(@fname))
OutputLine()

Function List
EMPTY – Check for blank value
Substring – SUBSTRING(‘Examle’,1,3) output will be Exa
Now() – Current date and time
s

Data Extensions
Subscriber->Data Extensionss

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