Dr.
Hari singh Gour Central University
A
Summer Internship Project Report
on
““Sales of Demat Cum Online Trading Account, competitor analysis and
Strategies of Angel Broking Limited.”
(With special reference to Angel Broking Limited, Pune.)
Head Of Department: Branch Head:
Prof. Dr. Yashwant Singh Thakur Mr. Rajnish Bangia
FMS, Dr. H.S. Gour University, Sagar Angel Broking Ltd., Satara
Road. Pune
Project Guide:
Submitted by:
Mr. Rajib Chowdhury
Angel Broking Ltd., Dharamveer Sahu
Satara Road, Pune Batch 2009-11
Angel Broking Company
Sales of Demat Cum Online Trading Account, competitor analysis
and Strategies of Angel Broking
History Of Stock Market
The first stock exchange in India, Bombay Stock
Exchange was established in 1875 as 'The
Native Share and Stockbrokers Association'
. The country's second stock exchange was
established in Ahmedabad in 1894, followed by
the Calcutta Stock Exchange (CSE)
There are now 23 recognized stock exchanges
There are 2 types of online trading service:
discount brokers and full service online broker.
Online Trading Process
About Angel Broking
“Angel Broking” is the retail broking arm of SSKI,
an organization with more than eight decades of
trust & credibility in the stock market.
Have over 250 share shops across 115 cities in
India.
Over 750 Client Relationship Managers.
Angel Group has emerged as one of the top five
retail stock broking houses in India
Angel Broking Ltd: Staticstics
Incorporated :1997
BSE Membership :1997
NSE membership :1998
Member of NCDEX and MCX
Depository Participants with CDSL
Angel’s presence :-
Nation- wide network of 21 regional hubs
Presence 124 cities
6800 + sub brokers & business associates
5.9 lakh + clients
Management
1. Mr. Dinesh Thakkar :Founder Chairman & Managing Director
2. Mr. Lalit Thakkar :Director – Research
3. Mr. Amit Majumdar :Executive Director – Strategy and Finance
4. Mr. Rajiv Phadke :Executive Director – HR & Corp
5. Mr. Vinay Agrawal :Executive Director – Equity Broking
6. Mr. Nikhil Daxini :Executive Director - Sales and Marketing
7. Mr. Hitungshu Debnath :Executive Director - Distribution & Wealth
Management
8. Mr. Mudit Kulshreshtha :Executive Director – Operations
Achievements
Awarded with 'Broking House with Largest Distribution Network' and 'Best
Retail Broking House' at Dun & Bred street Equity Broking Awards 2009
August, 2008 Crossed 500000 trading accounts
November, 2007 ‘Major Volume Driver’ for 2007
December, 2006 Created 2500 business associates
October, 2006 ‘Major Volume Driver’ award for 2006
September, 2006 Launched Mutual Fund and IPO business
July, 2006 Launched the PMS function
October, 2005 ‘Major Volume Driver’ award for 2005
September, 2004 Launched Online Trading Platform
April, 2004 Initiated Commodities Broking division
April, 2003 First published research report
November, 2002 Angel’s first investor seminar
March, 2002 Developed web-enabled back office software
November, 1998 Angel Capital and Debt Market Ltd. Incorporated
December, 1997 Angel Broking Ltd. Incorporated
Angels Organisational Structure
Products of angel
Online Trading 9. Quality assurance
DP Services
PMS (Portfolio Management Services)
Insurance
IPO Advisory
Mutual Fund
Personal loans
Commodities
SWOT analysis
STRENGTH
STRENGTH WEAKNESS
WEAKNESS
••Service
Service ••Customer
Customer
••Distribution
Distribution network
network Satisfaction
Satisfaction
••Marketing
Marketing ••Branding
Branding
••Products
Products ••Competition
Competition from
from
Banks
Banks
OPPORTUNITIES
OPPORTUNITIES THREATS
THREATS
••Ever
Ever increasing
increasing market
market ••New
New competitors
competitors
••Improving
Improving technology
technology ••Technology
Technology based
based
••Unfulfilled
Unfulfilled needs
needs of
of business
business
customers.
customers.
••Education
Education level
level
ANGEL BROKING ICICIDIRECT INDIABULLS
. COM
A/C OPENING750/- (web based online), 1000/-750/-(waive off if trading is more than1000(offline & web based)
CHARGES (software based online), 460/- (offline) Rs. 1 lakh) 1750(software)
DEMAT A/C FREE (1ST YEAR) FREE FOR 1ST YEAR NO AMC
CHARGES AND 300/-P.A. AND 500/- P.A. FROM 2ND YEAR
FROM ONWARDS
2ND YEAR
ONWARDS
TYPE OF A/C 3(off line, fast trade & speed trade) Web based Web based& software
NSE/BSE/ NSE/BSE/ NSE/BSE/ NSE/BSE
DERIVA-TIVES/ DERIVATIVES/ MUTUAL DERIVATIVES
ARBIT-RAGE/ COMMODITIES/IPO’S/ MUTUALFUNDS/
MUTUAL FUNDS FUNDS/ INSUARANCE Derivatives
SOFT-WARE 500/-P.M. N.A. N.A.
CHARGES (NEGOTIABLE
ON BROKERAGE)
DEMAT TRANSAC-NIL (THROUGH INCLUDING RS. 17/-
TION CHARGES ANGEL BROKING) IN BROKERAG(Rs35) PER TRANSACTION
(ON SELLING)
TIE UP NINE BANKS (DETAILS ARE GIVENICICIBANK ONLY HDFC BANK,
WITH BANKS EARLIER ON PROJECT) (COMPULSORY)
Research Methodology
Research methodology is a way to systematically solve the research
problem.
It may be understood as a science of studying how research is done
scientifically. In it we study the various steps that are generally
adopted by a researcher in studying his research problem along
with logic behind him.
Why a research study has been undertaken, how a research
problem has been defined, in what way and why the hypothesis has
been formulated, what data have been collected and what particular
method has been adopted, why particular technique of analyzing
data has been used and a host of similar other questions are usually
answered when we talk of research methodology concerning a
research problem or study.
Research Design
I have adopted descriptive and conclusive research
design. Descriptive research is those studies, which are
concerned with describing the characteristics of a
particular individual or a group. Since the aim is to obtain
the accurate information about the customer in terms of
his interest towards investment in stock sector. I have
used the techniques of questioning customer in order to
know their consumer behavior, their interests, their
needs and etc.
It is very important for the sales executive to study the
mind of the customer so that the personal visit would not
be a waste of time, money and efforts.
OBJECTIVE OF THE STUDY
Main Objective
The main objective is selling of the DMAT
…….Account cum Online Trading Account.
Specific Objective
Creating customer;
Marketing of the product;
Creating relationship with the customer to have
there sources;
Motivating customer for trading;
SOURCE OF DATA
PRIMARY DATA:
I have collected primary data through personal references;
LMS i.e. Leads management system of the company;
Customer references;
SECONDARY DATA:
The main source of information for the project was:
Weakly magazine;
Telephone directory
Used leads of the company;
Leads of the other company; i.e. telephone list for tele calling;
Limitations
Services of competitors
No proper assurance of right information
Lack of awareness of Stock market
Mostly people comfortable with traditional
brokers
Lack of Techno Savvy people and poor Internet
penetration
Some respondents are unwilling to talk
Inaccurate Leads
Misleading concepts
SCOPE OF STUDY
The present study can be extended to assess the present
marketing condition of stock market.
The study can be used to design a proper product, price, place &
promotional strategy for stock market.
From the present study we can know the market share of different
by-products and accordingly formulated strategy to enhance it.
The result of marketing success of different by-product can be
interpreted to assess the rate of employee’s satisfaction in that
department (marketing).
This study can be applied to find out an effective distribution
channel to enhance the sale of by-product of “ANGEL
BROKING”.
Conclusion
ANGEL BROKING account opening charges are little higher than other competitors. ANGEL
BROKING is less flexible to cut down its account opening charges on the other side; some of
the brokers are offering free account opening to High Net Worth customers.
The charges of Demat account are reasonable at 300 p.a. but India bulls are offering pool
account with no Annual Maintenance charges.
ANGEL BROKING provides trading in NSE, BSE and Derivatives. It also launched online
Mutual Funds & Online IPO Bidding. Arbitrage facility is not available to customers.
ANGEL BROKING is the only one that does not have any Demat transaction charges either
on buying or selling.
Unlimited toll free calls service is provided to customer in ANGEL BROKING.
ANGEL BROKING accept offline payment from other banks also but icicidirect.com,
HDFCsec.com clients have compulsion to open an online account.
ANGEL BROKING is only broker in which no margin needs to keep.
Biblography
BOOKS :-
Kotler Philip, Marketing Management: 13th Edition, 2006, Prentice Hall of
India Ltd., New Delhi.
MAGAZINE :-
Business World
News Papers
WEBSITES :-
www.angelbroking.com
www.icicidirect.com
www.indiabulls.com
www.5paisa.com
www.scribd.com
www.google.com
