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Assignment-2: Research Methodology (MGT-516)

This document contains a 17 question survey about consumer brand preferences for passenger cars. The survey questions gauge respondents' purpose for purchasing a car, brand loyalty, factors influencing preference like fuel efficiency and service, awareness of brands, effectiveness of advertising, promotional measures, interactions with car showrooms, demographics, and evaluations of after sales service. The responses will provide information about consumer brand preference factors to help understand the car market.

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Raja Lpu
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203 views6 pages

Assignment-2: Research Methodology (MGT-516)

This document contains a 17 question survey about consumer brand preferences for passenger cars. The survey questions gauge respondents' purpose for purchasing a car, brand loyalty, factors influencing preference like fuel efficiency and service, awareness of brands, effectiveness of advertising, promotional measures, interactions with car showrooms, demographics, and evaluations of after sales service. The responses will provide information about consumer brand preference factors to help understand the car market.

Uploaded by

Raja Lpu
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

ASSIGNMENT-2

RESEARCH METHODOLOGY
(MGT-516)

QUESTIONNAIRES DESIGN
ON
CONSUMER BRAND PREFERENCE FACTORS OF
PASSENGER CARS

SUBMITTED TO:-
Mr. Lokesh Jasrai
SUBMITTED BY:-
ABHISHEK KUMAR
ROLL NO. – B 57
SECTION – R1003
REG. NO –
11009320
D.O.S -
24/FEB/2011
To help us know your brand preference better, please take a few minutes to
fill out this short questionnaire. Thank you for your help.

1. Purpose for which car is purchased?

Status

Family need

Multi usage

Single usage

Convenience

2. Car purchase dependency?

Brand image

Brand loyal

Income level

Other reasons

3. Give ranking 1 through 9 of the following car Brands:

Maruti Suzuki

BMW

Honda

Mercedes

Hyundai

Tata

Volkswagen

Chevrolet

Toyota
4. Which Factor affects your Brand preference of cars?

Fuel efficiency

After sales service

Technology

Convenience and Accessibility

5. How do you come to know about this brand?

Newspaper

Internet

Friends

Other sources

6. Effectiveness of Advertisement on Purchase decision?

Yes

No

Don’t Know.

7. Which Promotional measure effects the Purchase of a car?

Discounts

Gifts

Finance scheme

Exchange Scheme

8. How many times have you been in a car showroom?

Never before

1 to 3 times

4 to 6 times

7 to 9 times

10 or more times
9. How far away from Car showroom do you live?

Less than one mile

One to less than three miles

Three to less than five miles

Five miles or more

10. Indicate the extent to which you disagree or agree with the following Statements. For
each statement, circle “1” if you strongly disagree, circle “7” if you strongly agree, or
circle an appropriate number in between if your feelings are less strong.

Strongly Strongly
Agree
Agree

a. After sales services

provide by particular 1 2 3 4 5 6 7

brand is excellent.

b. The price charged by this 1 2 3 4 5 6 7

brand for services are

reasonable.

c. The time taken by this 1 2 3 4 5 6 7

brand for delivery is

satisfactory.

d. I would recommend this 1 2 3 4 5 6 7

brand to anyone looking

for purchasing car.


e. I would rate this brand 1 2 3 4 5 6 7

as being excellent overall.

11. What is your age?

Less than 20 31-40

21-25 41-50

26-30 51 or older

12. What is your sex?

Male Female

13. What is your primary occupation?

Agriculture

Business

Government Job

Private Job

Others

14. The highest educational qualification you have attained is :

Less than high school

High school diploma

Bachelor’s degree

Master’s degree

Doctorate

15. What is your marital status?

Married Unmarried

16. What is your annual income?

Upto 3 lakh
3 to 6 lakh

6 to 9 lakh

More than 9 lakh

17. What newspaper do you read most often?

18. What TV channel do you watch most often?

Thank You Very Much!

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