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Marketing Survey Questionnaire

The document is a marketing survey questionnaire for undergraduate students at the University of Colombo Faculty of Science about their mobile service provider. It contains 10 multiple choice questions regarding students' current provider, information sources used to purchase service, length of time using their provider, number of previous providers, service type (prepaid or postpaid), willingness to change providers if able to keep their number, preferred alternative provider, most common call type, ranking of important factors, and average monthly spending. The goal is to analyze which provider is leading among this demographic.

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thilangaj
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220 views2 pages

Marketing Survey Questionnaire

The document is a marketing survey questionnaire for undergraduate students at the University of Colombo Faculty of Science about their mobile service provider. It contains 10 multiple choice questions regarding students' current provider, information sources used to purchase service, length of time using their provider, number of previous providers, service type (prepaid or postpaid), willingness to change providers if able to keep their number, preferred alternative provider, most common call type, ranking of important factors, and average monthly spending. The goal is to analyze which provider is leading among this demographic.

Uploaded by

thilangaj
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marketing Survey on:

Leading Mobile Service Provider among the Undergraduates of the


University of Colombo Faculty of Science.
Questionnaire
PERSONAL INFORMATION

Name: ……………………………………

Gender: o Male o Female

Academic Year:……………………………

Registration No: …………………………..

1. Who is your current mobile phone service provider? 


o Dialog
o Mobitel
o Etisalat
o Hutch
o Airtel

2. Which of the following information source/s have you used for the purchase of mobile service?
o News paper o T.V o Magazines
o Internet o Friends o Mobile phone retailer
o Other __________________

3. How many years have you been using the current mobile phone services?  
o 1 year
o 2 years
o 3 years
o More than 3 years

4. How many different mobile phone service providers have you had in the past?
o 1
o 2
o 3
o None

5. Do you have a postpaid or a prepaid relationship?


o Prepaid o Postpaid

6. If you are permitted to retain the current mobile phone number that you have, would you change
your current mobile phone service provider?
o Yes o No

7. If so, which brand would you select? (Select only one)


o Dialog
o Mobitel
o Etisalat
o Hutch
o Airtel

8. What type of call you make the most?


o Calls to same network
o Calls to different networks
o Land Lines
o IDD

9. Rank the following factors(from 1-4)according to your Perception for a particular


factor 1 for most preferred and 4 for least preferred?

Dialog Mobitel Etisalat Hutch Airtel


Network
Call Cost
Customer Care
Internet

10. What is the average amount you spend on your connection for a month in Rupees? (Select
only one)
o 0 – 250
o 250 - 500
o 500 - 750
o 750 - 1000
o More than 1000

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