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Reebok Footwear: History and Market Insights

Reebok is a subsidiary of Adidas founded in Bolton, England in 1895. It produces footwear, sportswear, and accessories. Some of Reebok's popular products include the Freestyle shoe, Ex-o-fit shoe, and Zigtech shoe which absorbs impact. Reebok sponsors many sports teams and events and uses celebrity endorsements in its advertisements. Though it has 16% of the global market share compared to Nike's 47%, Reebok has been very successful in India where it has 51% market share in footwear and over 1500 franchise stores.

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Dev R. Diwakar
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134 views15 pages

Reebok Footwear: History and Market Insights

Reebok is a subsidiary of Adidas founded in Bolton, England in 1895. It produces footwear, sportswear, and accessories. Some of Reebok's popular products include the Freestyle shoe, Ex-o-fit shoe, and Zigtech shoe which absorbs impact. Reebok sponsors many sports teams and events and uses celebrity endorsements in its advertisements. Though it has 16% of the global market share compared to Nike's 47%, Reebok has been very successful in India where it has 51% market share in footwear and over 1500 franchise stores.

Uploaded by

Dev R. Diwakar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Presented by = DEV RANJAN DIWAKAR

Course = pgdm
Roll no = 10dm112
KEY FEATURES OF PRESENTATION

 HISTORY OF REEBOK
 PRODUCTS OF REEBOK
 ENDORSEMENT &
ADVERTISEMENT
 MARKET POSITION
SPONSORHIP
 CONCLUSION
HISTORY OF REEBOK
TYPE-- SUBSIDARY OF ADIDAS
FOUND--- BOLTON,ENGLAND 1895
HEAD QUARTER—CANTON,USA
PRODUCT--- FOOT WEAR
ACCESSORIES
SPORTS WEAR

Canton , USA
 FOUNDER – JOE AND JEFF FOSTER
 PREVIOUS NAME -- MERCURY SPROTS
 IN 1960 THEY RENAMED IT -- REEBOK
 IN JAN 2006 ADIDAS BOUGHT REEBOK
 REEBOK OWN STADIUM IN
BOLTON

REEBOK PRESIDENDT----
Uri Becker
PRODUCTS OF REEBOK

REEBOK SPECIALLY DEAL WITH *FOOT WEAR


*SPORTS WEAR
*ACCESSORIES

FOOT WEAR--

SPORTS WEAR

ACCESSORIES--
IN 1982 REEBOK BECAME POPULAR FOR
ITS ONE FOOT WEAR PRODUCT FOR
WOMEN — FREESTYLE ATHLETIC SHOE.

THEN REEBOK INTRODUCE A SHOES FOR


MEN
CALLED – EX-O-FIT
Price:- 6990

Reebok “zigtech”
 It absorbs the impact of heel strike and
sends wave energy to your [Link] allows
our key leg muscles to do less so we can
do more. According to reebok it is just
a ‘energy drink to our feet’
FOOT WEAR

EASY TONE EX-O-FIT

HEART

PUMP IVERSON
SPORTS WEAR
REEBOK ACCESSORIES
ENDORSEMENT & ADS

HAMILTON DHONI
YUVRAJ

YAO MING HENERY BIPASA


SPONSORSHIP
REEBOK IS THE OFFICIAL SPONSOR OF
ICC .
IT SPONSORS MOST OF THE IPL TEAM
LIKE KKR,RR,RCB,CSK.
REEBOK USED TO SPONSORS REEBOK
GRAND PRIX.
IN RUGBY REEBOK SPONSORS WALES
NATIONAL TEAM
MARKETING & CURRENT
POSITION
COMPANY MARKET SHARE SALES
NIKE 47% 3.77BILLION
REEBOK 16% 1.2 BILLION

 REEBOK IS VERY SUCCESSFUL IN INDIA BECAUSE INDIAN


CUSTOMER WANT A GLOBALBRAND WITH AFFORDABLE PRICE
AND REEBOK ABLE TO OFFER THAT.

 IN INDIA REEBOK HAS A MARKET SHARE OF 51% IN FOOT WEAR


SEGMENT
 REEBOK HAS MORE THAN 1500 FRANCHISE STORES
AND 5OOO MULTI-BRAND OUT LETS IN INDIA
CONCLUSION
ACCORDING TO ME REEBOK IS A VERY
RELIABLE COMPANY. IT IS A BRAND. IT IS
[Link] ‘S PRODUCTS ARE
RANGING FROM LOW TO HIGH PRICE. IT
HAS GOOD MARKETING STRATERGY AND
SERVICE.

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