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Vehicle Purchase Decision Factors

This 3 sentence summary provides an overview of the key details in the document: The document is a questionnaire that asks for personal information and evaluates factors affecting vehicle selection during purchase, including current and preferred vehicle brands, important criteria for decision making, satisfaction levels, and rankings of criteria like fuel economy, maintenance costs, and others. Respondents are asked about their vehicle usage, preferences, purchase experiences, perceptions of brands, and problems faced.

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Sneha Jain
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299 views4 pages

Vehicle Purchase Decision Factors

This 3 sentence summary provides an overview of the key details in the document: The document is a questionnaire that asks for personal information and evaluates factors affecting vehicle selection during purchase, including current and preferred vehicle brands, important criteria for decision making, satisfaction levels, and rankings of criteria like fuel economy, maintenance costs, and others. Respondents are asked about their vehicle usage, preferences, purchase experiences, perceptions of brands, and problems faced.

Uploaded by

Sneha Jain
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

QUESTIONNAIRE

“FACTORS AFFECTING THE SELECTION OF VEHICLE


DURING PURCHASE”
PERSONAL INFORMATION:

1. Name : _____________________________________
2. Gender : ____________________________________
3. Age : ______________________________________
4. Qualification : _______________________________
5. Contact Number : ____________________________
6. Address : ________________________________________________________________
________________________________________________________________
7. Nationality : _________________________________

GENERAL INFORMATION:

8. Which vehicle to do you currently own and for how many years using it :
Two Wheeler : _____________________________________(Specify the model/years)
Four Wheeler : _____________________________________(Specify the model/years)

9. Which Type of Bike / Car you like :


BIKES :
Scooter, Moped Dirt Bikes, Sports Bikes, Bikes Cruiser, Chopper
Other

CARS :
Coupes Convertibles SUV, Sedans Mini Van Sports Cars
Other

10. For what purpose you use it?


_____________________________________________________________________
11. Which brands you prefer the most, why ?
BIKES CARS REASON FOR PREFERENCE
Bajaj Auto BMW
Hero Honda Chevrolet
Kinetic Honda Fiat
LML India Ford
Electrherem Honda
Indian Ltd
HMSIL Hyundai
TVS Motors Nissan
Yamaha M&M
Maruti Suzuki
Skoda
Tata
Toyota

Any other (Specify) : ___________________________________________________________

12. What are the value added services provided by the above mentioned brands?
a. _________________________
b. _________________________

1. You received any discounts? If yes then specify?

Yes No

If Yes, ______________________

2. What Promotion activities attracted you to buy the product?


Brand Launches Road Shows Advertisements
Exhibitions Banners, Leaf Lets Brochures, Posters
Any other (Specify): ______________________________________________
3. Do you think test drive is necessary?
Yes No

4. Do you compare and have trials with other brands?


Yes No

5. At what price you bought the product, what is its current rate?
Rs _______________ ________________

6. How did you make the purchase decision?

7. Most important factor in purchasing the brand mentioned?


1._________________________________
2. _________________________________

8. What are the constraints that you have not selected other brands?
a. ______________________________________________________________
b. ______________________________________________________________

1. Are you satisfied with the brand you purchased?

Yes No

2. What type of problems you are facing with it now?


1. ________________________ 2. __________________________

1. Would you suggest the same brand to other opinion seekers?


Yes No

2. Rank the following according to your preference on the scale from 1 – 5 :


Preference Rank Preference Rank

Fuel economy Maintenance costs


Ride comfort Latest Technology
Power Cabin-Space
Reliability Style / Looks
Performance Weight
Purchase price Speed
Resale Value Compactness

Any other Comments : _______________________________________________________

Questionnaire

Prepared by,

[Link]

10PBA111

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