1 Seamless Branding

brand audit tool

consistent messages, appearance, personality…
 Audit your brand:

First-Tier Applications
Does your
1. Brand-management professionals 2. These brand elements reach
brand/identity

Corporate Overview Brochures

understand that a brand consists their audiences via numerous

Brand Platform/Architecture

Buildings/Vehicles/Signage
of much more than a logo. A applications:
brand is a well-thought-out give you

Design Guidelines
framework of messages, tone of

Logo/Namestyle
voice, colors, names and vision.
For example, one company’s ‘one voice’?

Stationery
brand may include these elements:

Consistent Vision, Positioning

Audit the consistency of your messages, appearance, personality Consistent “Personality”

3. How consistently are these Always

seamless elements included in each Consistent Messages

application? Consistent Tone of Voice

Brand/Identity Elements
Consistent Editorial Style
Situation:
Consistent Logo Usage
Most companies have brand design

branding: Never
Consistent Signature Usage
Consistent Tagline Usage
Consistent Typefaces
Consistent Color Palette
Consistent Style of Imagery
guidelines. Some even include
messaging or tone of voice. But are
these guidelines integrated into all
your communications?

The BrandLogic Brand Audit Tool enables

communications professionals to view a
Let’s “audit” a typical company…
Consistent Component Relationship simple “picture” of their brand.
1 Seamless Branding

“Our annual
The diffusion of a brand:
First-Tier Applications New Media Investors
report firm
“We decided to hire

Corporate Overview Brochures

said our

Brand Platform/Architecture

Buildings/Vehicles/Signage
the ‘hottest’ Web

Online Annual Report

guidelines

Print Annual Report

Design Guidelines
Logo/Namestyle
agency, who told us

CD and Video
didn’t apply

Stationery

Intranet
that ‘cool’ sites didn’t

Web
to them,
follow old rules.” Consistent Vision, Positioning

Always
Consistent “Personality” either.”
Consistent Messages
Consistent Tone of Voice

ManyConsistent Editorial
well-conceived Styleprograms
brand
have been lost by misguided
Consistent Logo Usage
attempts to be “more creative.”
Consistent Signature Usage
Consistent Tagline Usage
Consistent Typefaces
Consistent Color Palette
Never
Consistent Style of Imagery
Consistent Component Relationship
1 Seamless Branding

The BrandLogic Brand Audit Tool First-Tier Applications New Media Investors “Below the Line”

Corporate Overview Brochures

View a picture of your applications,

Brand Platform/Architecture

Buildings/Vehicles/Signage

Product Manuals/Inserts
Online Annual Report

Recruitment Material
or compare business groups

Benefits/HR Material
Print Annual Report
Design Guidelines

Print Publications
Web Publications
Logo/Namestyle

Sales Collateral
CD and Video

Direct Mail
Packaging
Stationery
BrandLogic can customize the tool to your

Intranet
Web
applications, identity, or division/product lines.

Consistent Vision, Positioning

Consistent “Personality”
Always
Consistent Messages
Consistent Tone of Voice
Brand/Identity Elements

Consistent Editorial Style

Situation: “Below the line” applications are often
Consistent Logo Usage spread across myriad vendors with little knowledge
or interest in your essence.
Consistent Signature Usage
Consistent Tagline Usage
Consistent Typefaces
Consistent Color Palette
Never
Consistent Style of Imagery
For more information, Consistent Component Relationship
call 203.834.0087 ext. 310
Audit your brand using the BrandLogic Interactive Tool.