PROFILE OF THE
ORGANISATION
1.1BACKGROUND OF THE ORGANISATION
[Link] PROFILE
Established in 1971 and with over three decades of market research
experience, IMRB International is a pioneer in India in various research areas.
IMRB is a member of the Kantar Group, part of the WPP company. Kantar is one
of the world’s largest consumer insight networks. Associated with a group of
international market companies such as the British Market Research Bureau
(BMRB) and Millward Brown International, IMRB International operates out of
thirteen cities in India and has associate offices in Sri Lanka, Bangladesh and
Nepal, Egypt, Hong Kong, Japan, Malaysia, Netherland, Saudi Arabia, UK.
[Link] KANTAR GROUP
The Kantar group was established in 1993, a London based holding company
responsible for WPP's worldwide information and consultancy interests. Kantar,
is the world's largest survey organization and is ranked 3rd overall. It comprises
three global research businesses - Research International, Millward Brown and
Kantar Media Research and four regional ones - BMRB International, IMRB
International, Goldfarb and Winona. Each is a leader in its own area of expertise
or specialization. The research studies in over 130 countries. The Kantar group
specialized in: Qualitative and Quantitative Research, Tracking Studies,
International Research, Predictive Modeling, Media Measurement, Strategic
Research.
1.2 IMRB INTERNATIONAL DIVISIONS
IMRB International has been offering over 30 years of specialist research
services to clients in India and overseas on products and services covering the
entire gamut of business and industry. IMRB International today, operates out of
its five full service offices in Mumbai, Delhi, Calcutta, Chennai and Bangalore
and is supported by 15 other regional centers for collection of survey
information that literally span the entire country. IMRB is able to provide the
highest quality of professional services to the utmost satisfaction of clients
which include the small medium and large scale industries, the government and
public sector units, multinational corporations and international companies that
are eyeing the highly promising Indian market.
[Link] OFFERED AT IMRB
The depth and breadth of services that IMRB provide are extensive and
includes research and advisory services in the following areas:
Advertising,
promotion and media research
B2B and Industrial Research
Brand Research
Customer Satisfaction Research
Corporate and Employee Research
Channel and Retail Research
Product and Packaging Research
Pricing Research
INTRODUCTION
TO THE PROJECT
[Link] TO THE PROJECT
CITY POTENTIAL
These days IT is crucial to the majority of businesses. Almost all companies use
IT to some extent, making it important for employees to have proficient
knowledge in the area. It is not longer just IT jobs where staff need a good
knowledge of IT. Almost all office based jobs are now almost entirely based
around computers and IT. Most admin tasks in any business are now performed
through the use of IT and for the large part the traditional numerous filing
cabinets are gone. IT can be complex, especially in businesses that use it to a
large degree, and as with all technologies there will be things that go wrong.
Therefore support staff who can solve any issues are useful.
2.1.1 OBJECTIVES OF THE PROJECT
The objective of the Project is to understand the Information Technology
adoption among large Businesses in India. The findings of this research would
help leading IT vendors to offer better IT products and services for businesses
In India. The IT department and processes need to be managed for IT to have
the best possible impact on a business. Things need to be in place so the
Business can make the most of the advantages IT offers.
2.1.2 THE TARGET GROUP
The target Respondent must at the level of Proprietor, Branch Manager, Office
Head, General Manager IT, IT Head, CEO/CIO/CTO, Managing Director,
Chairman. The Person is Responsible for Decision making on procurement and
Commissioning of IT Hardware, Software and IT Services for the Corporate
Office or Head Office. The Organization must have number of Employees
exceeding 500 or less than that of 500 and it must have at least 50 Computers
in the entire Organization.
[Link] TO THE PROJECT
INDIAN AUTOMOTIVE STUDY
The Indian automobile industry, especially the four wheeler segment
has transformed into one of the most competitive as well as dynamic
industrial domains in the world today. There is immense potential in
the Indian demographics, which supports an increasing demand for
quality cars of various types. This is the reason why more and
more foreign brands and cars manufacturers are venturing into
trying their luck in India.
2.2.1 OBJECTIVES OF THE PROJECT
The presented project report aims to present a detailed analysis of the
Indian four wheeler industry as well as the offerings of various
Automotive Brands.
2.2.2 THE TARGET GROUP
The target Respondent must be the Owner of Cars or Intended to
Purchase [Link] Respondent can be a male or female within the age
Group of 20-59,and must have a valid Driving License and should also
have passed Secondary School Examination. In case of Owner he must
drive his/her car at least 50 percent or more, and the car must be owned
Privately which must be Purchased within 1st January 2009 to 30th June 2010
While in case of Intender there should not be any car in their household and
he must intend to purchase the car within 1st June 2010 to 31st Dec 2010.
RESEARCH METHODOLOGY
3.1. RESEARCH DESIGN
“A research design is the arrangement of condition for collection
and analysis of data in a manner that to combine relevance to
research purpose with economy in procedure".
Research design is a conceptual structure within which research is
conducted. It constitutes the blueprint for the collection,
measurement and analysis of data. Research design is needed
because it facilitates the smooth sailing of the various research
operations, thereby making research as efficient as possible,
yielding maximum information with minimum effort, time and
money. Research design stands for advance planning of methods to
be used for collecting the relevant data and the techniques to be used in
their analyses. Preparation of research design should be done with great
care as any error may upset the entire project. Therefore it is imperative
that an efficient design must be prepared before starting research operations.
The design helps the researcher to organize his ideas in a form whereby it will
be possible for him to look for flaws and inadequacies. The following points
are considered for research design of our objective.
