Scribd
Upload
2K views2 pages

Levis

Levi's enjoys strong brand recognition globally but faces challenges in retaining younger customers who see them as their parents' brand. While Levi's products are high quality, they are also expensive with no discounts or services offered. There is opportunity to expand into new markets like women's and children's clothing segments as well as partnering with large retailers. However, competitors pose a threat as Levi's struggles to maintain relevance and appeal to changing fashion trends and consumer tastes.

Uploaded by

Sharad Priyam
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
2K views2 pages

Levis

Levi's enjoys strong brand recognition globally but faces challenges in retaining younger customers who see them as their parents' brand. While Levi's products are high quality, they are also expensive with no discounts or services offered. There is opportunity to expand into new markets like women's and children's clothing segments as well as partnering with large retailers. However, competitors pose a threat as Levi's struggles to maintain relevance and appeal to changing fashion trends and consumer tastes.

Uploaded by

Sharad Priyam
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

SWOT Analysis:

Strengths:

Levi’s enjoys high brand equity. People all around the world recognize the brand name.

Levi’s products are unique and innovative in the style.

A lot of variety is offered by Levi’s ranging from sunglasses to skirts and shirts.

The products are renowned and are considered as the most durable i.e. the long lasting products.

Levi’s follows a high standard of quality.

Weakness:

Levi’s products are considered as very expensive. Therefore a large percentage of people are
reluctant to buy the products.

As no discounts are present and products are sold at fixed prices many customers are lost.

Levi’s does not provide any services like free delivery etc.

Opportunities:

Levi’s can do more well in the women section. This section is give less importance as compared to
the men section.

The kid’s section, which has been started from few years, should also be given proper attention to
gain customers.

Sales promotion can be increased by increasing the advertisements expenses so as to enjoy a large
number of customers.

Threats:

The threats that Levi’s faces are the competitors.


Swot - Levi's

SWOT Analysis – Levi Strauss

Strengths:  Levis' are the original, authentic jean. They were a hit with baby boomers decades ago
when they were in their teenager years. Another is that they stood for something beyond profit.  
The family took pride in providing quality products, personal service, and fair treatment.   The family
name and tradition was associated with respect for people—customers, employees, and the
community.   

Weaknesses:   The Company began to rapidly lose market share to newer, trendier, more aggressive
brands and designer labels. The Levi brand lost lustre and relevance to the younger generation.
Levi's jeans are perceived to be their “parent's jeans.” For that reason they will wear anything else
but a pair of Levi's. This perception is an on-going marketing problem and the company is struggling
to find a way to reverse the brand's fortunes. Their tradition of promoting within may have started
their dark side.   Long-term managers became used to doing things a certain way, and kept new
ideas and new blood at a distance. Since the company was so committed to its employees, it kept
the younger recruits with new ideas from finding a place.   They were so inwardly focused, that they
missed the great changes occurring in the fashion world.   Their main flaw was that they did not have
a clear developmental strategic plan, did not pay attention and learn new technologies, and did not
keep track of the competition, market and consumer tastes.   

Opportunities:   In today’s society, the consumer is becoming more leisure oriented, and wears jeans
more often.   Levi’s is still on top, and hold the majority of the market share in jeans sales.   Their
biggest opportunity is to expand their market.   Mega retailers like K-Mart, Wal-Mart, and other
large retailers do not currently sell Levi’s.   It would be a great opportunity to increase sales and find
a new market with a younger generation.   

SWOT Analysis: Strengths: Levi’s enjoys high brand equity. People all around the world recognize the brand name. Levi’s pr
Swot - Levi's SWOT Analysis – Levi Strauss Strengths:  Levis' are the original, authentic jean. They were a hit with

You might also like