Nestlé 1

Nestlé

Type [1]
Société Anonyme (SIX: NESN )

Industry Food processing

Founded Vevey, Switzerland (1866)

Founder(s) Henri Nestlé

Headquarters Vevey, Switzerland

Area served Worldwide

Key people Peter Brabeck-Letmathe (Chairman), Paul Bulcke (CEO)

Products Baby food, coffee, dairy products, breakfast cereals, confectionery, bottled water, ice cream, pet foods
(list...)
Revenue [2]
CHF 107.6 billion (2009)

Operating [2]
CHF 15.70 billion (2009)
income

Profit [2]
CHF 10.43 billion (2009)

Total assets [2]

CHF 110.9 billion (2009)

Total equity [2]

CHF 53.63 billion (2009)

Employees [2]
278,000 (2009)

Website [3]
[Link]

N e stlé S .A .(French p ro nunc iatio[nɛsˈle

n: ]) is the larg est nutrition and foods com pany in the [4 ] founde
w orld, d and
h e a d q u a rte re d in V e v e y , S w itz e rla n éd .oN
rig
e stl
in a te d in a 1 9 0 5 m e rg e r oAfnth
g loe -S w iss M ilk C o m p a n y , w h ic h
w a s esta b lish ed in 1 86 6 by b ro th e rs G e o rg e Pag e an d C h a rle s Pa g e, a n d ée th eHFeanrin
ri Ne eLa
stl
é ct
C o m p a n y,
which was founded in 1866 by Henri é. Nestl
The com pany grew significantly during the First W orld W ar and
follow ing the Second W orld W ar, eventually expanding its offerings beyond its early condensed m ilk and inf
form ula p rod ucts. Today, the com p an y op erates in 86 cou ntries aro un d the w orld an d em ploys n early 283
individuals.

Pronunciation
To d a y, in E n g lish
p ea
-s kin g c ou n trie s, "Né"
estl
is m o st co m m on ly p ro n ou nˈnɛstle
ced /ɪ/). H o w eve r, th e o rig in a l
pronunciation w as English pronu nciation: /ˈnɛsəl/, as in the English verb "nestle". This pronunciation w as com m on
through ou t m uch of the 20th ce ntury , but change its spoken
s in form in advertising influe nce d it to be com e m ore
a k in to its n a tiv e p ro n u n c ia tio
ɛslen ][nin F re n c h -sp e a k in g S w itz e rla n d . T h e o ld p ro n u n c ia tio n , h o w e v e r, is still u s
today in som e regions such as the Black Country. "Nestle" in Alem annic n (Alem
Germ annisch
a – as spoken in
so u th w e ste rn G e rm a n y a n d in S w itz e rla n d ) re fe rs to a sm a ll n e st (N e st b e in g th e sa m e w o rd in E n g lish a n
The -le ending makes the word into a diminutive.
Nestlé 2

History
The com pany dates to 1867,when two separate Swiss enterprises were
founded that would later form the core of Nestlé. In August of that
year, Charles A. and George Page, brothers from Lee County, IL in the
United States, established the Anglo-Swiss Condensed Milk Com pany
in Cham. In September, in Vevey, Henri Nestlé developed a
milk-based baby food and soon began m arketing it. In the succeeding
decades both enterprises aggressively expanded their businesses
throughout Europe and the United States. (HenriéNestl
retired in 1875,
but the com pany, under new ownership, retained his nam e as Farine
Nestlé headquarters in Vevey.
Lactée Henri Nestlé.) In 1877 Anglo-Swiss added milk-based baby
foods to its products, and in the following year the Nestlé company
added condensed milk, so that the firms became direct and fierce rivals.

In 1905, however, the companies merged to become the Nestlé and Anglo-Swiss
Condensed Milk Company, retaining that name until 1947, when the name Nestlé
Alimentana SA was taken as a result of the acquisition of Fabrique de Produits Magg
SA (founded 1884) and its holding company, Alimentana SA of Kempttal,
Switzerland.
Maggi was a major manufacturer of soup mixes and related foodstuffs. The
company’s
current name was adopted in 1977. By the early 1900s, the company was operating
factories in the United States, United Kingdom, Germany and Spain. World War I
created new demand for dai ry products in the form of government contracts; by the
end

of the war, Nestlé's production had more than doubled.

Henri Nestlé.

After the war, government contracts dried up and consumers switched back to fresh
milk. However, Nestl
é's m anagem ent responded quickly, stream lining operations
and reducing debt. The 1920s saw
Nestlé's first expansion into new products, with chocolate the company's second most important activity.
Nestlé felt the effects of World War II immediately. Profits dropped from
US$20 million in 1938 to US$6 million in 1939. Factories were established in
developing countries, particularly Latin America. Ironically, the war helped
with the introduction of the company's newest product, Nescafé, which was a
staple drink of the US military. Nestlé's production and sales rose in the
wartime economy.

Nestlé's logo used until 1970s.

The end of W orld War II was the beginning of a dynam ic phase for
é. Nestl

Growth accelerated and companies were acquired. In 1947 came the merger
with Maggi seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libby's (1971
Stouffer's(1973). Diversification cam e with a shareho
lding in L'Or
éal in 1974. In 1977, Nestl
é m ade its second
venture outside the food industry by acquiring Alcon Laboratories Inc.
In 1984, Nestlé's improved bottom line allowed the company to launch a new round of acquisitions,
notably
Am erican food giant Carnation and the British confectionery com pany Rowntree Mackintosh
1988, which
in brought
the Willy Wonka Brand to Nestlé.
Nestlé 3

The first half of the 1990s proved to be favorable for é: trade

Nestl
barriers crum bled and world m arkets developedminto ore or less
integrated trading areas. Since 1996 there have been acquisitions
in clu d in g S a n P e lle g rin o (1 9 97 ), S p ille rs P e tfo o d s (1R9a9ls8to
), na n d
Pu rin a(2002). Th ere w ere tw o m ajor acquisitions N o rthinA m erica,
both in2002: in June, Nestl é m erged its U .S. ice cream business into
D rey e r's,and in A ugust a U S$2.6 billion acquisition w as announ ce d of
Chef Am erica,the creator of Hot Pockets. In the sam e tim e fram e,
Nestlé came close to purchasing the iconic American company The Brazilian president, Lula da Silva,
Hershey's,though the deal fell through. [5] Another recent purchase inaugu ra tes a fa ctory in Feira de
ntana
Sa (B ah ia),
includes the Jenny Craig weight loss program for US$600 m illion. February, 2007.

In Decem ber 2005 Nestl

é bought the Greek company Delta Ice Cream €240
for m illion. In January 2006 it took full
ownership of Dreyer's, thus becoming the world's biggest ice cream maker with a 17.5% market share.[6]
In November 2006, Nestlé purchased the Medical Nutrition division of Novartis Pharmaceutical for $2.5B, al
acquiring in 2007 the milk flavoring product known as Ovaltine. In April 2007 Nestlé bought baby food
manufacturer Gerber for $5.5 billion.[7] [8] [9]
In Decem ber 2007 Nestl
é entered in a strategic partnership with a Belgian chocolate m aker Pierre Marcolini.
é
agreed to sell its controlling stake in Alcon to Novartis on 4 January 2010. The sale
partform
of asbroader US $39.3
billion offer by Novartis to fully acquire the world’s largest eye-care company.[10]

Products
Nestlé has 6,000 brands,
[11] with a wide range of products across a num ber of m arkets including coffee
é),(Nesc
bottled water, other beverages (including Aero (chocolate) &Skinny Cow), chocolate, ice cream,infant
foods,
performance and healthcare nutrition, seasonings, frozen andrefrigerated foods, confectionery andpet
food.

Business
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