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Indulge Chocolates: Branding & Symbolism

The document discusses the branding and packaging plans for Indulge Chocolates. It identifies the group members and describes the logo as representing the globe with an inverted triangle symbolizing women. It emphasizes using color psychology and symbolism to positively influence customers. Gold, black, silver and pink colors were chosen to represent attributes like superiority, sophistication, prestige and nurturing. The triangle and circle symbols in the logo signify femininity and inclusiveness. Packaging would also include relevant certifications, codes and manufacturing details to ensure quality and provide customer information.

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Zahir Jan
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102 views13 pages

Indulge Chocolates: Branding & Symbolism

The document discusses the branding and packaging plans for Indulge Chocolates. It identifies the group members and describes the logo as representing the globe with an inverted triangle symbolizing women. It emphasizes using color psychology and symbolism to positively influence customers. Gold, black, silver and pink colors were chosen to represent attributes like superiority, sophistication, prestige and nurturing. The triangle and circle symbols in the logo signify femininity and inclusiveness. Packaging would also include relevant certifications, codes and manufacturing details to ensure quality and provide customer information.

Uploaded by

Zahir Jan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Group Members:

Naima Mahmood
Nudba Ayatullah
Komal Farooq
Farah Khalid
Indulge
Chocolates

Name
LOGO: Circle represents the globe and inverted triangle represents the female
Customers will feel special!
Making different shapes to give a superior variety to
the customers
 Color is a meaningful constant for sighted people and it's a
powerful psychological tool. By using color psychology, you can
send a positive or negative message, encourage sales etc

 Color is used to evoke emotion, express personality and stimulate


brand association

 The more appealing and attracting the color the more the people
would be going for it

Importance of color in brand image


Our chocolate is aimed for all the affluent women of the world

The reason to choose these colors is that people associate certain attributes
towards different colors

Gold-- superior, outstanding, best of the best


Black --sophistication, elegant, mystery
Silver -- prestige
Pink -- soft, sweet, nurture, security

Color
SYMBOLISM

A symbol is something that represents something


else, either by association or by resemblance

It can be a material object or a written sign used


to represent something invisible

After the colors but before the words the symbols


are what people's minds pick up
A trademark or logo is a distinctive sign or indicator used by an
individual, business organization or other legal entity to identify that
the products or services to consumers with which the trademark
appears originate from a unique source, and to distinguish its
products or services from those of other entities.

Circle represent being inclusive of everything


This attributes from the fact that the Earth is round
Using circles indicates that we want to be considered
as 'being everywhere'

We have used inverted triangles which is a


symbol of feminine and are best used for
companies with products meant predominantly
for Women
The eco-friendly symbol is one that
suggests the product is environmentally
friendly. It is a general information symbol
aimed at informing the potential customer
of the products environmental credentials
ISO certification logo
would also be
included on the
package of INDULGE
to ensure standard
quality

Bar codes, Universal Product Codes, and RFID labels


are common to allow automated information
management in logistics and retailing.

Some detailed symbols would then also include date


of manufacturing, date of expiry, ingredients etc.
SUNSILK
Elongated bottle

Slim & curvy

Attractive colors

Difference in packaging

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