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Global Marketing Environment Insights

The global marketing environment is complex and changing rapidly. The document outlines key economic trends including a shift towards faster growth in emerging markets like China, India, and Russia compared to slower growth in traditional economies. It also discusses the impact of the global financial crisis and recovery efforts. Major trade blocs and shifts in global demographics, including population growth in India and China, are changing the landscape of international business.

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31 views18 pages

Global Marketing Environment Insights

The global marketing environment is complex and changing rapidly. The document outlines key economic trends including a shift towards faster growth in emerging markets like China, India, and Russia compared to slower growth in traditional economies. It also discusses the impact of the global financial crisis and recovery efforts. Major trade blocs and shifts in global demographics, including population growth in India and China, are changing the landscape of international business.

Uploaded by

yazhinee
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

GLOBAL MARKETING

ENVIRONMENT
TWO FACTS
• GLOBAL ENVIRONMENT IS VERY COMPLEX
• DRASTIC CHANGES PREVAIL
ECONOMIC ENVIRONMENT
CONTEMPORARY GLOBAL ECONOMY
• SLOW GROWTH ECONOMIES:
USA,EUROPE,JAPAN
• FAST GROWTH
ECONOMIES:CHINA,INDIA,RUSSIA
• REASONS:LOW HOUSEHOLD SAVINGS,LARGE
DEBTS.
GROWTH OF DIFFERENT COUNTRIES

• RUSSIA:
• GROWTH:6.5%
• EFFECTS:LIVING STANDARDS GOT
IMPROVED,STOCK MARKET IMPROVED,DEBT
IS BEING PAYED.
CHINA AND INDIA:
• GROWTH:7%(IMF)
• BY 2015, GLOBAL ECONOMY-BIPOLAR(CHINA,USA)
• BY 2035,GLOBAL ECONOMY –
TRIPOLAR(CHINA,INDIA,USA)
• BY 2050,TOP 8 ECONOMIES-
(US,CHINA,INDIA,JAPAN,BRITAIN,FRANCE,
GERMANY,SOUTH KOREA)
• BASED ON PPP(2004-2005)
TOP 4 COUNTRIES:
US,
CHINA,
JAPAN,
INDIA
BRIC-DRIVER OF WORLD ECONOMY

• BRAZIL,RUSSIA,INDIA,CHINA
• ADVANTAGES:LARGE POPULATION,RISING
PURCHASING POWER,HIGH GROWTH OF
ECONOMY
MAJOR REASON: LIBERALISATION-
DEREGULATION AND LIBERALISING THEIR
ECONOMIES
GLOBAL FINANCIAL CRISIS
• jargons:financial tsunami,global
meltdown,lehman bomb,stockmarket
crash,bail out melas
EVENTS
• LEHMAN BROTHERS,MERILL LYNCH collapsed
• MERILL was sold to bank of america
• AIG went [Link] government went for
$85 billion
• STOCK MARKETS crashed
• STEPS:
Central Banks deposited massive funds to
increase the liquidity
SLOWDOWN IN GLOBAL ECONOMY
• Global Growth decelerated to
3.8% in 2009
3% in 2008
China 12% in 2007 to 9.25% in 2009
India 9% in 2007 to 7% in 2009
ADVERSE IMPACT ON EMPLOYMENT FRONT

• According to ILO-20 million jobs to be lost in


2008 and 2009
• Question is how long it will take to recover
• It depends on effectiveness in implementing
damage control measures.
Trade Environment Post WTO
• Protectionism for domestic market became
difficult
• Some policies have created inequity in the
market for the developing countries.
MULTINATIONAL MARKET GROUPS
EU-European Union
27 European Nations
Market is larger than markets of US and Japan
NAFTA
North American Free Trade Agreement
Member nations:US,Canada,Mexico
• ASEAN:
• Association of South East Asian Nations
Singapore,Malaysia,Philippines,Thailand,South
Korea,Indonesia
Consumer Environment
Global Demographics
• US- couples with double income growing
• China and India- one-third of planet’s population
2030-India’s population would have crossed over
China’s population
• Age mix of population-India(favourable for
economic growth)
Geographic shifts/Immigration of populations

• Europe,US,Canada,Australia and UAE


• Sources-China,India,Mexico
• After II world war-youth determined,but
coming years- middle-aged determined
Spread of consumer democracy in all markets

• Factors
-technology
-regulated markets
-blossoming of global markets

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