INTERNATIONAL
BUSINESS, 7e
Suprita Chandra
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What is International Business?
International business consists of
transactions that are devised and
carried out across national borders
to satisfy the objectives of
individuals, companies, and
organizations.
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Learning Objectives
To understand the history and impact of
international business.
To learn the definition of international
business.
To recognize the growth of global linkages
today.
To understand the U.S. position in world trade
and the impact international business has on
the United States.
To appreciate the opportunities and challenges
offered by international business.
3
Need for International Business
More and more firms around the
world are going global, including:
Manufacturing firms
Service companies (i.e. banks, insurance,
consulting firms)
Art, film, and music companies
4
Need for International Business
International business:
causes the flow of ideas, services, and
capital across the world
offers consumers new choices
permits the acquisition of a wider variety
of products
facilitates the mobility of labor,
capital, and technology
provides challenging employment
opportunities
reallocates resources, makes preferential
choices, and shifts activities to a global
level
5
Types of International Business
Export-import trade
Foreign direct
investment
Licensing
Franchising
Management contracts
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International Business Questions
How will an idea, good, or service fit
into the international market?
Should trade or investment be used
to enter a foreign market?
Should supplies be obtained
domestically or abroad?
What product adjustments are
necessary to be responsive to local
conditions?
What are the threats from global
competitors, and how can these
threats be counteracted?
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