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Barista Coffee: History and Menu Overview

Barista coffee was established in India in 2000 and has since expanded to over 140 outlets across 22 cities. The document outlines Barista's history and menu offerings, as well as discussing their marketing mix, SWOT analysis, and potential creative strategies. Barista is known for its strong brand image and ambitious expansion plans, but faces threats from competition and rising costs.

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manish2407
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2K views18 pages

Barista Coffee: History and Menu Overview

Barista coffee was established in India in 2000 and has since expanded to over 140 outlets across 22 cities. The document outlines Barista's history and menu offerings, as well as discussing their marketing mix, SWOT analysis, and potential creative strategies. Barista is known for its strong brand image and ambitious expansion plans, but faces threats from competition and rising costs.

Uploaded by

manish2407
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

By –

Manish Sharma
Sahila Ansari
Company History
• 1600 : Coffee enters to Europe through the port of Venice
• 1654 : The first coffee house opens in Italy
• 1750 : One of Europe’s first Coffee house
• 1822 : Prototype of 1st espresso machine is created in
France
• 1908 : Invention of the world’s 1st drip coffee maker
• Feb, 2000: First Barista Lavazza at Basant Lok, New
Delhi
Introduction

• Barista coffee was establishes in 2000 in India .


• Barista exists in over 22 cities, and operates over
140 outlets nationally.
• In the last 2 years, Barista has opened over 100
outlets in the country.
MENU

COFFEE:

Coffee with Milk Cold Coffees


• Cappuccino • BrrristaTM
• Caffe Mocha • Brrrista FrappeTM
• Caffe Latte • Brrrista BlastTM
Black Coffee • Iced Caffe Mocha
• Espresso Italiano Coffee Add-ons
• EsperanoTM • Various Flavours
• Americano • Chocolate Fudge
Dessert Coffees • Whipped Cream
• Latte Bianco • Espresso Shot
• Caffe Borgia • Ice Cream Scoop
Marketing Mix

Product Pricing
• Barista’s product mix • 10% higher than
constitutes a wide range of Competitors
products.
• Prices are lowest they have
• Food items like croissant,
ever been
pastas, and sandwiches are
• High COGS because of
complimentary to their
coffee, and project a very Import duties
classic image of Barista.
Place Promotion
• Outlets located in strategic • Sales Promotion
locations • Barista carries out
• Generally located at High promotion campaigns in the
Street/Family entertainment form of promotions in the
centers', in and around malls Press, TV and Radio
and cinemas and offices Medias.
SWOT Analysis

Strength Weakness
• Average Taste and Quality
• Strong Brand Image
of Products
• Excellent Human Resource
• Perceived as an expensive
• Ambience and décor brand
• Strong base for expansion • Inconvenient delivery
and growth
process
Opportunities Threats

• Strong brand recall • Coffee substitute


• Presence of huge number of • Rise in the cost of coffee
outlets and dairy products
• Pricing • Competition from national
and international players
Creative Strategies

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