Sociological analysis of CC misunderstanding
Politeness theory
a) Face
b) Positive face and negative
face
c) FTAs
1. Politeness theory
a. Face
Face NOT as a physical
feature or body part!
Or as known and used in facial expressions
But face as a social and interactional concept.
Face and Face Maintenance
Face is defined as the positive social value a person
effectively claims for himself by the line others assume
he has taken during a particular contact (Goffman,
1959).
Face is the public self-image that every member want
to claim for himself (Brown & Levinson, 1987).
Face
Positive face
the positive consistent selfimage or personality (crucially
including the desire that this
self-image be appreciated and
approved of) claimed by
interactants.
Keywords: Being valued,
recognized, considered part of
the group
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Threats to positive face (H)
Expressions of approval, criticism, complains,
reprimands, insults, accusations,
Contradictions or disagreements, challenges
Expression of violent emotion
Mention of taboo topics
Bringing bad news about hearer
Raising about dangerously emotional or divisive topics
Blatant non-cooperation in an activity
Threats to positive face (S)
Apologies
Acceptance of compliment
Breakdown of physical control over body
Self-humiliation
Confessions
Emotion leakage
Face
Negative face
the basic claim to
territories, personal
preserves, rights to nondistraction, i.e., to freedom
of action and freedom from
imposition
Keywords: Independence,
freedom, lack of restrictions
Threats to negative face (H)
Orders and requests
Suggestions, advice
Remindings
Threats, warnings, dares
Offers
Promises
Compliments, expressions of envy or admiration
Expression of strong emotions toward H
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Threats to negative face (S)
Expressing thanks
Acceptance of Hs thanks or apology
Excuses
Acceptance of offers
Unwilling promises and offers
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Maximizing both faces
When we are engaged in social encounters, we do face
activities unavoidably.
Participants want both positive face and negative face to
be maintained and mitigated.
We can damage not only our own positive face but
negative face also.
Some acts can damage both positive face and negative
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face.
Diagram proposed by Brown and Levinson
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