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Market Requirements Document

This market requirements document outlines plans for a new product in an unspecified market sector. It describes the target customer markets, key customer requirements, main competitors, and competitive positioning. It also provides an overview of the proposed product's performance and software requirements, features, and approval timeline. Additionally, it outlines the project plan, including a solution description, resource needs, risks, issues to address, and estimated general availability date. The document aims to define the market opportunity and ensure the product meets customer and business needs.

Uploaded by

Robert Block
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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270 views11 pages

Market Requirements Document

This market requirements document outlines plans for a new product in an unspecified market sector. It describes the target customer markets, key customer requirements, main competitors, and competitive positioning. It also provides an overview of the proposed product's performance and software requirements, features, and approval timeline. Additionally, it outlines the project plan, including a solution description, resource needs, risks, issues to address, and estimated general availability date. The document aims to define the market opportunity and ensure the product meets customer and business needs.

Uploaded by

Robert Block
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Market Requirements Document

Market Sector: ______


Feature: ______
[date]
[Company]
[Address]

Author: ________
1 Management Summary: *
2 Introduction: *
2.1 Background: *
2.2 Objective: *
3 Market Overview: *
3.1 Target Markets: *
3.2 Customer Requirements: *
3.3 Main Competitors: *
3.4 Competitive Position: *
3.5 Major Market Risks: *
3.6 Market Window: *
3.7 Business Opportunity: *

3.7.1 Initial Estimates of Units: *


3.7.2 Initial Estimates of Margins: *
3.8 Match to Alopa Strategy:

4 Product Overview: *
4.1 Performance Requirements: *
4.2 Software Requirements *
4.3 Software Features: *
4.4 Product Approval Form (PAF) due date:

4.5 Estimated life and relationship to past and or future products:

4.6 Assumptions: *
5 Project Plan: *
5.1 Brief Description of Solution: *
5.2 Resource Requirements for Investigation:
5.3 Additional Costs (equipment, etc.):

5.4 Major Technology Risks: *


5.5 Specific Issues to be Addressed: *
5.6 Estimated date for Revenue Release (GA) Eng & Mktg:

6 References: *
Document Revision History:

Revision:

Date:

Author(s):

Description:

0.10

1.

xx/xx/xxxx

[name]

Management Summary:

2. Introduction:

1.

Background:

2. Objective:

3.

Market Overview:

1.

Target Markets:

Market:

Business:

Initial Draft

2. Table 3.1.0 Target Markets for [proposed product]


3.
4.

Customer Requirements:

Customer Requirements

1.0

2.0

Priority

Phase

Assumptions

5.
6.

Main Competitors:

7.

Competitive Position:

8.

Major Market Risks:

9.

Market Window:

10.

Business Opportunity:
1.

Initial Estimates of Units:

2. Initial Estimates of Margins:

11. Match to [Company] Strategy:

4.

Product Overview:

1.

Performance Requirements:

Performance Requirements

Priority

Phase

Assumptions

Priority

Phase

Assumptions

1.0

2.
3.

Software Requirements

Software Requirements

1.0

4.
5.

Software Features:

Software Features

1.0

2.0

Priority

Phase

Assumptions

3.0

4.0

5.0

6.0

6.
7.

Product Approval Form (PAF) due date:

8.

Estimated life and relationship to past and or future products:

9. Assumptions:
The following is a list of assumptions made in developing this proposal. Please review them in
detail for accuracy.

Assumptions

5.

Project Plan:

1.

Brief Description of Solution:

2.

Resource Requirements for Investigation:

3.

Additional Costs (equipment, etc.):

4.

Major Technology Risks:

5.

Specific Issues to be Addressed:

6. Estimated date for Revenue Release (GA) Eng & Mktg:

References:

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