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Fashion Communication

The document describes the launch event of Galleria For Men, a new retail outlet in Lahore, Pakistan launched by Amin Group of Companies to sell international menswear brands like Armani Jeans, Diesel, and Zara. The special launch event was planned by an event management company to attract new customers and promote the goodwill of the company. Well-known celebrities, models, and socialites were invited to endorse the company and speak highly of it to potential customers, positioning it against competitors. The launch event received media coverage, with interviews on the red carpet about the new store and its products.

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Taimur Mir
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481 views5 pages

Fashion Communication

The document describes the launch event of Galleria For Men, a new retail outlet in Lahore, Pakistan launched by Amin Group of Companies to sell international menswear brands like Armani Jeans, Diesel, and Zara. The special launch event was planned by an event management company to attract new customers and promote the goodwill of the company. Well-known celebrities, models, and socialites were invited to endorse the company and speak highly of it to potential customers, positioning it against competitors. The launch event received media coverage, with interviews on the red carpet about the new store and its products.

Uploaded by

Taimur Mir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Fashion Communication Mini Project
  • Introduction
  • Special Launch Event
  • Celebrity Visits
  • Media Coverage

FASHION COMMUNICATION

MINI PROJECT:
DESCRIBING A SPECIAL EVENT
[ LAUNCH EVENT OF GALLERIA FOR MEN]

Introduction

Amin Group of Companies is Abu Dhabis one of the


premier Trading & Tailoring establishment.
it launched its first branded fashion retailing outlet in
Gulberg, Lahore named as Galleria For Men.
Focusing on the arising demand of branded clothing,
they aimed to provide the market with international
branded clothing.
The Brands available are Armani Jeans, Diesel, Zara
(Exclusive), Pierre Cardin, Ted Lapidus, Verri, Azzaro,
Daniel Hechter and Philosophy Men.
The company caters to the high end and fashion
forward market to the age group of 15-50.

Special Launch Event

The event was organized by Ali Event


Management company.
It was an institutional event as it was the
first outlet of galleria for men in
Pakistan.
The event was planned to attract the
new market and create goodwill of the
company.

Celebrity Visits

Well known celebrities, Models and


Socialites were invited which includes
Khawar Riaz, Meera, Salman Taseer,
Saim, Ahsan khan and Sohail Ahmed etc.
All the celebrities spoke highly in favor of
the company so that the potential
customers know that this company has
the potential to overcome their
competitors like Wardrobe etc.

Media Coverage

The events was covered by various


media channels especially style 360.
The event was hosted by Style 360.
Red Carpet was conducted and various
people were interviewed about the store
and its product.

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