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Research Project: The Effectiveness of Internet Advertising On Consumer Behaviour

This research project examines the effectiveness of internet advertising on consumer behavior. A team of 6 students will collect primary data through surveys and questionnaires, and secondary data from past studies and cases. They aim to assess the reach and impact of internet ads on consumer actions by analyzing the data. Recommendations will then be provided based on the results of whether internet advertising influences consumer purchasing decisions.

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Gautam Bindlish
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49 views3 pages

Research Project: The Effectiveness of Internet Advertising On Consumer Behaviour

This research project examines the effectiveness of internet advertising on consumer behavior. A team of 6 students will collect primary data through surveys and questionnaires, and secondary data from past studies and cases. They aim to assess the reach and impact of internet ads on consumer actions by analyzing the data. Recommendations will then be provided based on the results of whether internet advertising influences consumer purchasing decisions.

Uploaded by

Gautam Bindlish
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

RESEARCH PROJECT

THE EFFECTIVENESS OF INTERNET ADVERTISING ON


CONSUMER BEHAVIOUR

Anurag Gupta

15P009

Ashish Jha

15P012

Bhavik M. Vakil

15P014

Deya Bhattacharya

15P018

Gautam Bindlish

15P021

Himanshu Shekher

15P023

RATIONALE
Background
Internet advertising is the future of Gen-Y advertising
The number of web users and mobile users have increased
exponentially over the last decade
Internet serves as a panacea for all the personal and corporate
requirements like communication, entertainment, travel and
transportation, etc.

Objective
To assess the reach and impact of internet advertising on
consumer behavior

Steps
We will collect primary data through surveys and questionnaires
Secondary data will be obtained from various already conducted
researches and case studies
Conclusions would be drawn and suitable recommendations would
be provided basis the results obtained

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