ELECTRONIC MEDIA ENVIRONMENT &

REGULATION TILL 2001

 ELECTRONIC MEDIA ENVIRONMENT &
REGULATION TILL 2001

RADIO IN PAKISTAN
• 14th August. 1947 when Pakistan came into being and the
announcement of its creation was made by the new
organization. The Pakistan Broadcasting Service which came
into existance at the same time and later was known as Radio
Pakistan.

• In 1948 Rawalpindi radio station with 500 Watt short wave

transmitter and Karachi radio station with 100 W SW
transmitters were inaugurated.

• In 1949 Radio Pakistan was able to start its external services

at regular basis.

• In 1950 new broadcasting house at Karachi was inaugurated.

 ELECTRONIC MEDIA ENVIRONMENT &
REGULATION TILL 2001

RADIO IN PAKISTAN

• On March 20, 1995, three companies namely Capital FM Pvt.

Ltd. Lahore Broadcasting Pvt. Ltd and First Media Service
Pvt. Ltd were granted FM Radio station licences for the period
of 15 years for Islamabad, Lahore and Karachi respectively by
the Federal Ministry of Information & Broadcasting,
Government of Pakistan.

• In October ,1998 Radio Pakistan started FM transmission

from Islamabad, Karachi and Lahore under the title of FM-101
exclusively for entertainment.

• Presently, Pakistan Broadcasting Corporation has 22 AM

radio stations and 14 FM radio stations in the country.
 ELECTRONIC MEDIA ENVIRONMENT &
REGULATION TILL 2001

TELEVISION IN PAKISTAN
• Pakistan entered into Television broadcasting age with a small TV
station established at Lahore from where Black & White transmission
was beamed from 26th November, 1964.
• In 1967 Television Centers at Karachi, Rawalpindi/Islamabad were
established.
• In 1974 PTV centers at Peshawar and Quetta were established.
• Initially PTV came into existence with a staff of 30 employees which has
now arisen to more than 6000 employees at all units of the corporation.
• PTV launched its color transmission in 1976.
• NTM (Network Television Marketing) transmission was aired on STN
which was the first private TV channel during the early 90s.
• Rebroadcast/ Re telecast of BBC, CNN and TNT Movies was also done
by STN.
 ELECTRONIC MEDIA ENVIRONMENT &
REGULATION TILL 2001
• Till the end of Millennium, Electronic Media in Pakistan was dominated
by public sector TV and Radio.
• A monopolistic situation existed.
• There was no competitor whatsoever.
• Control over content of programmes and protective environment thrived.
• Balanced analysis / views was not possible in this environment.
• Manipulation of media was common.
• There was aversion to imbibe new technologies and status quo was
preferred.
• We were out of pace with the world.

Resultantly:
• A vast credibility gap existed between the govt. and the populace.
• There was craving for impartial coverage and quality entertainment.
• Viewers looked to other sources for authentic information / news.
• Foreign satellite TV channels and DTH were operating in Pakistan
without obtaining any landing right licence.
 PEMRA OBJECTIVES
The Pakistan Electronic Media Regulatory Authority (PEMRA)
Ordinance No. XIII of 2002, was promulgated by the Government
of Pakistan, on 1st March, 2002 in order to:
(i) Improve the standards and quality of information, education and
entertainment;
(ii) Enlarge the choice available to the people of Pakistan in Electronic
Media for news, current affairs, science, technology and other
subjects of public and national interest.
(iii) Facilitate the devolution of responsibility and power to the
grassroots, by improving the access of the people to mass media
at the local and community level;
(iv) Ensure accountability, transparency and good governance by
optimizing the free flow of information;
(v) Promote national integration and solidarity among the citizenry in
the country and abroad;
(vi) Encourage development of electronic media in the private sector
through issuance of licenses for the establishment and operation of
privately owned television and radio channels as well as cable TV
services.
 PEMRA OBJECTIVES (CONTINUED)
(vii) Frame overall policies for regulating, developing and monitoring
the Electronic Media Industry;
(viii) Facilitate investment in the field of electronic media by inviting the
new players to contribute to the market;
(ix) Provide overall technical guidelines to the electronic media
community;
(x) Facilitate and educate the licensees of television, radio, cable and
other Electronic Media Services.
(xi) Help improve the downstream industry including technology as
well as production, marketing and development of programmes;
(xii) Foster healthy competition among various licensees and
stakeholders;
(xiii) Prevent the emergence of any monopoly or exclusivity in matters
related to broadcasting; and
(xiv) Increase the availability of indigenous programmes for all sections
of the society including women, children, senior citizens and
students.
 ORGANIZATIONAL CHART OF PEMRA

CHAIRMAN

Director General Director General Executive Director General Head

(Technical) (Admn) Member (Enforcement) CTV Policy

GM GM Secretary to GM Media Consultant Head Media

(IT) (Lic) Authority Policy Legal & PR

GM GM (Estt.) GM
(Admn) (Finance)

RGM RGM RGM RGM RGM

Islamabad NWFP Sindh Punjab Baluchistan
 COUNCILS OF COMPLAINTS

• Under Section 26 of the PEMRA Ordinance 2002 amended in

2007.
• The Federal government has notified and established COC at
Islamabad, the provincial capitals. Further, the Federal
Government can also establish COCs at such other places as
the Federal Govt. may determine.

COMPOSITION OF COUNCILS OF COMPLAINTS:

The Councils of Complaints consist of a commissioner and
five members being citizens of eminence from the general
public at least one of whom shall be a woman.
 FUNCTIONS OF COC

• The Councils shall receive and inquire into the complaints made by
persons or organizations from the general public against any
aspects of programmes broadcast or distributed by a broadcaster or
a cable TV network station and render opinions on such complaints.
• The Council shall have the powers to summon a licensee against
whom a complaint has been made and call for his explanation
regarding any matter relating to his operation.
• The Councils will take cognizance of complaints received by it
directly from the public or those referred to it by the Authority.
• The Council may recommend to the Authority appropriate action of
censure, fine against a broadcast or cable TV network station or
licensee for violation of the Code of Conduct for programmes and
advertisements.
• The Councils shall monitor, at random, all aspects of broadcasts,
including the programmes’ content, quality of standards of the
transmissions of the broadcasts or Cable TV stations. It shall keep
the Authority informed about the feedback and public response to
the contents, quality and impact of the programmes and
advertisements broadcast or distributed.
 CODE OF CONDUCT FOR
MEDIA BROADCASTERS

• No Programme shall be aired which:

a) Contains material which is against the ideology of
Pakistan or the Islamic values;
b) Passes derogatory remarks about any religion or sect or
community or uses visuals or words contemptuous of
religious sects and ethnic groups or which promotes
communal and sectarian attitudes or disharmony;
c) Contains anything pornographic, obscene or indecent or
is likely to deprave, corrupt or injure the public morality;
d) Contains an abusive comment that, when taken in
context, tends to or is likely to expose an individual or a
group or class of individuals to hatred or contempt on
the basis of race or caste, national, ethnic or linguistic
origin, color or religion or sect, sex sexual orientation,
age or mental or physical disability;
 CODE OF CONDUCT FOR
MEDIA BROADCASTERS (CONTINUED)
e) Contains anything defamatory or knowingly false;
f) Is likely to encourage and incite violence or contains anything
against maintenance of law and order or which promotes anti-
national or anti-state attitudes;
g) Contains anything amounting to contempt of court;
h) Contains aspersions against the Judiciary and integrity of the
Armed Forces of Pakistan;
i) Maligns or slanders any individual in person or certain
groups, segments of social, public and moral life of the
country;
j) Is against basic cultural values, morality and good manner;
k) Brings into contempt Pakistan or its people or tends to
undermine its integrity or solidarity as an independent and
sovereign country;
 CODE OF CONDUCT FOR
MEDIA BROADCASTERS (CONTINUED)

l) Promotes, aids or abets any offence which is

cognizable under the Pakistan Penal Code;
m) Denigrates men or women through the depiction in
any manner of the figure, in such a way as to have
the effect of being indecent or derogatory/
n) Denigrates children;
o) Contains anything which tends to glorify crime or
criminals; or
p) Contains material which may be detrimental to
Pakistan’s relations with other countries.
 CODE OF CONDUCT FOR
MEDIA BROADCASTERS (CONTINUED)
2. Particular care should be taken to ensure that programmes
meant for children do not contain objectionable language or
are disrespectful to their parents or elders.

3. Programmes must not be directed against the sanctity of

home, family and marital harmony.

4. While reporting the proceedings of the Parliament or the

Provincial Assemblies, such portion of the proceedings as
the Chairman or the Speaker may have ordered to be
expunged, shall not be broadcast or distributed and every
effort shall be made to release a fair account of the
proceedings of the Parliament or the Provincial Assemblies.
 CATEGORIES OF LICENSES

• Under section 18 of PEMRA Ordinance 2002 amended in

2007, the Authority shall issue licenses for broadcast media
and distribution service in the following categories, namely;

i. International and national scale stations;

ii. Provincial scale broadcast;
iii. Local area community based radio and TV broadcast;
iv. Specific and specialized subjects;
v. Distribution services and
vi. Up-Linking facilities including teleporting and DSNG.
 IN-ELIGIBILITY FOR GETTING A LICENSE

• Under section 25 of PEMRA Ordinance 2002 amended in

2007 a license shall not be granted to –
a) A person who is not a citizen of Pakistan or resident
in Pakistan;
b) A foreign company organized under the laws of any
foreign government.
c) A company the majority of whose shares are owned
or controlled by foreign nationals or companies
whose management or control is vested in foreign
nationals or companies.
d) Any person funded or sponsored by a foreign
government or organization.
CABLE TV LICENSE FEE CATEGORY WISE
License Category Number of License fee Annual Renewal Fee
Subscriber
R 500 15,000/- 7,500/-
H Up to 25 rooms 15,000/- 7,500/-
H-I Up to 100 rooms 20,000/- 10,000/-
H-II Above 100 Rooms 50,000/- 25,000/-
B Up to 500 10,000/- 10,000/-
B-1 Up to 1000 60,000/- 30,000/-
B-2 Up to 3000 80,000/- 40,000/-
B-3 Upto 5000 100,000/- 50,000/-
B-4 Up to 7000 150,000/- 75,000/-
B-5 Up to 10,000 175,000/- 87,500/-
B-6 Up to 25,000 350,000/- 175,000/-
B-7 Up to 50,000 525,000/- 262,500/-
B-8 Up to 100,000 875,000/- 350,000/-
B-9 Up to 200,000 1,400,000/- 700,000/-
B-10 Above 200,000 1,750,000/- 875,000/-
 LIST OF SATELLITE TV LICENSES
ISSUED BY PEMRA
15. Mashriq TV.
1. VTV-1
16. View Line.
2. VTV-2
3. VTV-3 17. Ravi TV.

4. VTV-4 18. Rohi TV.

5. Indus Vision. 19. Labbaik TV.

6. Indus Music. 20. ATV.
7. Khyber TV. 21. Masala TV.
8. ARY One World. 22. Dawn News.
9. ARY Digital. 23. Prime Pakistan
10. Hum TV. 24. Dunya TV.
11. CNBC Pakistan. 25. TV One.
12. Play TV
26. Waseeb TV.
13. Sun Biz
27. Rung TV.
14. Haq TV.
 LANDING RIGHTS PERMISSIONS OF FOREIGN
REGISTERED SATELLITE TV CHANNELS
18. Dhoom Tv
1. Ujala TV.
2. N Vibe 19. CNN.
3. Filmazia 20. Hallmark.
4. Geo 21. Cartoon Network.
5. Geo News 22. AXN.
6. Aag 23. HBO.
7. Geo Super. 24. Ten Sports.
8. Rung TV 25. Star Sports.
9. Star Asia 26. ESPN.
10. Punjab TV 27. Star World.
11. Fashion TV Pak. 28. Star Movies.
12. The Musik
29. National Geographic.
13. Din News
14. Kashish TV 30. Adventure 1.
15. KTN 31. Channel V.
16. APNA Channel. 32. Sky News.
17. KOOK. 33. Fox News.
34. BBC News.
35. Discovery.
 TV CHANNEL GROWTH OVER THE YEARS

70 62
60

50

40 35

30 21
18
20
10
10 5

0
2002 2003 2004 2005 2006 2007
SOME POPULAR PAKISTANI TV CHANNELS
 TV ADVERTISING EXPENDITURE ESTIMATES
JULY - JUNE

2000/2001 2001/2002 2002/2003 2003/2004 2004/2005 2005/2006 2006/2007

Billion Rs. Billion Rs. Billion Rs. Billion Rs. Billion Rs. Billion Rs. Billion Rs.

2.50 3.00 3.70 3.90 3.60 6.80 10.55

•Gallup Tracking Based Estimates (over 55 percent discount applied on

overall estimates).

Special forms of advertising e.g. Scrolls, animations, logos, backdrops,

window ads, etc have been excluded.

Source: Gallup Pakistan

 TV AD SPEND FOR LAST 7 YEARS
12
10.55
10
8 6.8
6
3.7 3.9 3.6
4 3
2.5
2

0
2000- 2001- 2002- 2003- 2004- 2005- 2006-
2001 2002 2003 2004 2005 2006 2007

Source: Gallup Pakistan

 BREAK UP OF SATELLITE TV ADVERTISEMENT
SPEND BY TV CHANNEL 2006-07
Channel % Share
PTV 24.6
Geo Entertainment 8.3 Business Plus, 0.8 Indus New s, 0.5
ATV 8.1 Sindh TV, 1 Others, 3.5
CNBC Pakistan, 1.5
Geo News 7.8
ARY One World, 1.8
ARY Digital 7.6
Apna Channel , 2.5 PTV, 24.6
Aaj TV 6.0
Hum TV 5.6 The Musik, 2.7

TV One 4.4 Indus Music, 3

Indus Vision 3.6
KTN, 3.1 Geo Ent., 8.3
PTV World 3.3
PTV World, 3.3
KTN 3.1
Indus Music 3.0 Indus Vision, 3.6
The Musik 2.7 TV One , 4.4
Apna Channel 2.5 HUM TV, 5.6 ATV, 8.1
ARY One World 1.8 AAJ TV, 6
ARY Digital, 7.6 Geo New s, 7.8
CNBC Pakistan 1.5
Sindh TV 1.0
Business Plus 0.8
Indus News 0.5
Other 3.5

Total 100 Source: Gallup Pakistan

 TOP TEN COMPANIES THAT ADVERTISED ON TV
Period: 1st July 2006 – 30 June 2007
Source: Gallup Pakistan
Rank Company % Share

1 Unilever Pakistan LTD/LBPL 9.87 The Coca Cola Export

Unilever Pakistan
Corporation , 1.96
LTD/LBPL , 9.87
2. Mobilink 5.95 Colgate Palm olive
Pakistan Ltd. , 2.04
3. Pakistan Telecommunication Pvt. 4.79 Warid Telcom Pvt. Ltd. ,
Ltd. (PTCL) 2.08

4. PEPSI Cola International 4.31 Nestle Pakistan Limited

, 2.14
5. Procter & Gamble Pakistan 3.86
Telenor Pakistan Pvt. Mobilink , 5.95
Ltd. , 3.64
6. Telenor Pakistan Pvt. Ltd. 3.64

7. Nestle Pakistan Limited 2.14 Procter & Gam ble

Pakistan , 3.86

8. Warid Telcom Pvt. Ltd. 2.08 Pakistan

PEPSI Cola International Telecom m unication Pvt.
, 4.31 Ltd. (PTCL) , 4.79
9. Colgate Palmolive Pakistan Ltd. 2.04

10. The Coca Cola Export Corporation 1.96

Channels tracked included PTV1, PTV World, ATV, Geo Entertainment, Geo News, ARY Digital, ARY One World, The Musik,
Indus Vision, Indus Plus, MTV Pakistan, Aaj TV, CNBC Pakistan, Business Plus, KTN, Apna TV, Sindh TV, Ten Sports, TV
One and Hum TV.
Note: Government/Ministry of Health and Property/Real Estate advertising has been excluded from the ranking.
TOP ADVERTISING FMCGs
LIST OF TOP ADVERTISING FMCGS
Telecom
Tea
Confectionary
Shampoos
Soaps
Tooth Paste
Detergent powders
Cooking Oil
Pharmaceuticals
Biscuits
Beauty creams and Lotions
Carbonated Soft Drinks
Milk and dairy products
Financial Services
Juices