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Research Development: Adapted From A Lecture by Jacquie Naismith 2009

This document discusses research and development in visual communication design. It explains that contextual research provides background information and arguments, while studio research involves design practice. Designers must identify a communication issue and audience, and explain how they will address the issue visually using strategies supported by evidence from research. Visual strategies may include semiotics, rhetoric, aesthetics, techniques, phenomenology, and relationships with other disciplines. Strong research and synthesis across these areas allows for effective visual communication designs.

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39 views11 pages

Research Development: Adapted From A Lecture by Jacquie Naismith 2009

This document discusses research and development in visual communication design. It explains that contextual research provides background information and arguments, while studio research involves design practice. Designers must identify a communication issue and audience, and explain how they will address the issue visually using strategies supported by evidence from research. Visual strategies may include semiotics, rhetoric, aesthetics, techniques, phenomenology, and relationships with other disciplines. Strong research and synthesis across these areas allows for effective visual communication designs.

Uploaded by

api-25885843
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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research & development

Adapted from a lecture by Jacquie Naismith 2009


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what/why/who = contextual research = background argument


how = studio research = design practice
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what is the communication issue and context


why is it important and why does it need to be addressed
who is your audience
how will you accomplish this; what is your design direction
it all needs to be supported by evidence through research
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how will you accomplish this; what is your design direction


how will you communicate this issue or idea visually to your
audience?
what visual strategies will you use?
what support do you have for these decisions?
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your visual strategies are your choices and decisions


design related visual strategies tend to be:
Semiotics: icons, indices, symbols
Rhetoric: use of persuasive language/figures of speech-
metaphorical structures, comparison, opposition juxtaposition,
similarity etc.
Aesthetics: formal and stylistic decisions -- also persuasive
Technics: techniques, media, technologies
Phenomenology: consciousness and objects
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Visual Communication Design


+
relationships with other disciplines

investigation into social meaning and contexts


design as agent in a system of meaning making
communications; social psychology; sociology
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all (investigated, discussed, synthesised, articulated)


= research summary…
…which will allow this…
…to look a little more like this.

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