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Advertising and Promotion Strategies

The document discusses advertising and promotion strategies for businesses. It covers determining the company image and market area, deciding what and where to promote, budgeting for advertising, and using different media like newspapers, radio, television and flyers. It also discusses writing effective advertisements by making them easy to recognize, expressing benefits and using space well. Personal selling and reasons for lack of purchases are also mentioned. The next section discusses financial aspects like cash flow, capital management, and obtaining and utilizing capital properly. It outlines analyzing business performance and financial position through ratios and funds flow statements.

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Rica Mikaela Cruz
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52 views6 pages

Advertising and Promotion Strategies

The document discusses advertising and promotion strategies for businesses. It covers determining the company image and market area, deciding what and where to promote, budgeting for advertising, and using different media like newspapers, radio, television and flyers. It also discusses writing effective advertisements by making them easy to recognize, expressing benefits and using space well. Personal selling and reasons for lack of purchases are also mentioned. The next section discusses financial aspects like cash flow, capital management, and obtaining and utilizing capital properly. It outlines analyzing business performance and financial position through ratios and funds flow statements.

Uploaded by

Rica Mikaela Cruz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Chapter 5 D:

Advertising and Promotion

A. 1.
1.
2.
3.

Chapter 5 D:
Advertising and Promotion

A. 2
4. Decide where to promote
5. Decide when to promote
6. Decide how much to spend

Chapter 5 D:
Advertising and Promotion

Chapter 5 D:
Advertising and Promotion

Decisions in Sales Promotion


Determine the policy on your image
Determine your market area
Decide what to promote

B. Functions of Advertising
1.Selecting advertising media
1.1Newspapers
1.2Radio and Television
1.3Flyers and Leaflets
1.4Direct Mail
1.5Handling your own advertising or
Using outside help
B. Functions of Advertising
1.Selecting advertising media
1.1Newspapers
1.2Radio and Television
1.3Flyers and Leaflets
1.4Direct Mail
1.5Handling your own advertising or
Using outside help

Chapter 5 D:
Advertising and Promotion

C. 1.
1.
2.
3.

Writing a good advertisement


Make it easy to recognize
Use a dominant element
Express a benefit

Chapter 5 D:
Advertising and Promotion

C. 2
4. Make use of white space
5. Make sure the copy is complete
6. Practice on other advertisements

Chapter 5 D:
Advertising and Promotion

Chapter 5 D:
Advertising and Promotion

Chapter 5 D:
Advertising and Promotion

Chapter 6: Financial and Financing Aspects

D. Budgeting for advertising

E. Personal selling

F. Why people do not buy?

A. What is cash flow?

6 A: Capital Management

Chapter 6: Financial and Financing Aspects

B. The five steps of cash flow planning

6 A: Capital Management

C. Definitions of financial terms:


1. Capital

Chapter 6: Financial and Financing Aspects

2. Types of capital
Sources of capital

6 A: Capital Management

Chapter 6: Financial and Financing Aspects

D. Problems in Obtaining and Managing


Capital

6 A: Capital Management

E. How to Utilize Capital Properly


Chapter 6: Financial and Financing Aspects
6 A: Capital Management

Chapter 6: C

A. Financial Ratio Analysis


1. Profitability Ratio

A. 2. Liquidity Ratio
Chapter 6: C

Chapter 6: C

A. 3. Efficiency Ratio

Chapter 6: C

Chapter 6: C

A. 4. Financial Structure Ratio

B. Business Performance Analysis


1. Analyzing return on Assets

B. 2. Analyzing the Ownership Ratio


Chapter 6: C

Chapter 6: C

Chapter 6: C

C. Analyzing Changes in Financial Position


1. Setting-up the worksheet

C. 2. Procedures

Chapter 6: C

c. 3. Using the Funds Flow Statement

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