1
Developing a Negotiating Style
October 8, 2015
Which Negotiation style ?
Tough vs.
- OR ???
Soft
Subset of social values
M
ar
ty
r
Altruism
Concern
for Other
do
m
op
Co
io
at
er
Masochism
Individualism
Co
m
pe
Aggression
d
Sa
sm
hi
c
o
as
m
o
tit
io
n
Concern
for self
Motivational Style
Individualistic
Competitive
Cooperative
Strategic Issues Concerning
Motivational Styles
The myth of the hard bargainer
Do not lose sight of your own interests
Social comparison can cause breakdowns in
negotiation
Use the principle of reinforcement to shape
behavior
Recognize the power of reciprocity
Anticipate motivation clashes at the bargaining
table
Anticipate convergence
Approaches to Negotiation
Interests
Rights
Power
Strategic Issues Concerning Approaches
Principle of reciprocity
Interests are effective for pie expansion
Refocusing your opponents on interests (away
from rights and power)
Personal strategies
Structural strategies
High costs associated with power and rights
Know when to use rights and power
Know how to use rights and power
Emotional Styles
Rational
Positive
Negative
Strategic Advice for Dealing with
Emotions at the Table
Keeping a cool head is easier said than done
Controlling emotion may interfere with the
process of entrainment
Emotions are contagious
Positive emotions promote integrative
bargaining
Negative emotions must be convincing to be
effective
Timing of emotion matters