EL
ARTE
FUNCIONAL
infografa
y
visualizacin
de
informacin
www.elartefuncional.com
1
Copyright: Alberto Cairo 2011
2008
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2011
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Copyright: Alberto Cairo 2011
an infographic is a tool:
an aid to understanding
a means to answer questions
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Why so many journalists and designers
dont understand what infographics are
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Fernando Baptista
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Is it really art?
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Heres what comes to my mind when I think about art
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The Virgin of the Rocks
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OK, that was ART, but then, what is this?
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Leonardos Notebooks
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What are the differences among them?
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Art can be subjective, it can help artists to express their feelings.
It can be beautiful just for the sake of being beautiful.
Scientific illustration (one of the disciplines infographics are based
on) must be precise, technical, objective, reliable. There must be a
correspondence between reality and its representation.
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Infographics = Functional art
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Infographics = information engineering
We arrange data so they form visual patterns that
can be easily and quickly grasped by the readers
eye-brain system
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Copyright: Alberto Cairo 2011
Infographics = information engineering
We arrange data so they form visual patterns that
can be easily and quickly grasped by the readers
eye-brain system
We create visual tools that readers can use to
explore the data that is presented to them and
discover truths we journalists may not be even
aware of when we are designing the display
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Copyright: Alberto Cairo 2011
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Copyright: Alberto Cairo 2011
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Copyright: Alberto Cairo 2011
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The form should be restrained by the function
To choose the best graphic form think first about what
task or tasks your graphic PART
should1 facilitate
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Copyright: Alberto Cairo 2011
Main steps on any infographics project
1. Define the focus, the story
2. Do some preliminary research
3. Choose graphic forms according to 1.
4. Sketches and storyboards; structure the information
5. Complete the research and write the copy
6. Create the graphics, maps and diagrams
7. Put it all together
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23
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Copyright: Alberto Cairo 2011
The form should be restrained by the function
To choose the best graphic form think first about what
task or tasks your graphic PART
should1 facilitate
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Copyright: Alberto Cairo 2011
PART 1
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If I tell you that the first circle represents 80 billion...
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Copyright: Alberto Cairo 2011
If I tell you that the first bar represents 80 billion...
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Copyright: Alberto Cairo 2011
Same with graphics
Graphic forms to represent a data set should be
PART 1
chosen according to the intended tasks, to the
questions the graphic should help answering
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PROBLEMS
1. It is difficult to successfully
compare the numbers (is
Brazils army much larger than
Colombias?).
2.Variables are not visually
related. Is there a correlation
between population and
military expenses? Brazil is the
most powerful country in
absolute terms but, what is
the most powerful one in
relative terms?
3. Should the map be the key
visual element of the graphic?
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32
http:
Twitter: @albertocairo
elections.nyti
Copyright: Alberto Cairo 2011
PROBLEMS
1. It is difficult to successfully
compare the numbers (is
Brazils army much larger than
Colombias?).
2.Variables are not visually
related. Is there a correlation
between population and
military expenses? Brazil is the
most powerful country in
absolute terms but, what is
the most powerful one in
relative terms?
3. Should the map be the key
visual element of the graphic?
www.elartefuncional.com
33
http:
Twitter: @albertocairo
elections.nyti
Copyright: Alberto Cairo 2011
PROBLEMS
1. It is difficult to successfully
compare the numbers (is
Brazils army much larger than
Colombias?).
2.Variables are not visually
related. Is there a correlation
between population and
military expenses? Brazil is the
most powerful country in
absolute terms but, what is
the most powerful one in
relative terms?
3. Should the map be the key
visual element of the graphic?
www.elartefuncional.com
34
http:
Twitter: @albertocairo
elections.nyti
Copyright: Alberto Cairo 2011
www.elartefuncional.com
35
http:
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elections.nyti
Copyright: Alberto Cairo 2011
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36
http:
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Copyright: Alberto Cairo 2011
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37
http:
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Copyright: Alberto Cairo 2011
www.elartefuncional.com
38
http:
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Copyright: Alberto Cairo 2011
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39
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40
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41
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Copyright: Alberto Cairo 2011
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42
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Copyright: Alberto Cairo 2011
Sometimes, just one graphic form is not enough.
You need to represent the data set with different
PART
1
shapes to allow different
answers
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Copyright: Alberto Cairo 2011
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Copyright: Alberto Cairo 2011
Above all, dont lie
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an introduction
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Copyright: Alberto Cairo 2011
an introduction
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47
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Copyright: Alberto Cairo 2011
an introduction
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48
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Copyright: Alberto Cairo 2011
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49
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Copyright: Alberto Cairo 2011
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50
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Copyright: Alberto Cairo 2011
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51
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Copyright: Alberto Cairo 2011
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52
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Copyright: Alberto Cairo 2011
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53
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Copyright: Alberto Cairo 2011
Problem is, sometimes you lie
even if you dont want to...
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54
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Copyright: Alberto Cairo 2011
Is the Web really dying?
Graphic: Wired
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55
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Is the Web really dying?
Graphic: BoingBoing
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Copyright: Alberto Cairo 2011
The importance of specialization
an introduction
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Copyright: Alberto Cairo 2011
Alberto (Research, planning, statistical charts, cartography)
(Intern) (Research, planning)
Vergotti (Design, Art)
Gerson (3D, Illustration)
Salomo (Design, iPad)
Rodrigo (Research , Illustration, Design)
David (Online design, video) an introduction
Pedro (3D, motion graphics, video)
Gerardo (Web design, programming, databases)
Erik (Programming, databases)
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Copyright: Alberto Cairo 2011
The Wave
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63
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64
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65
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66
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Copyright: Alberto Cairo 2011
The most important lessons:
Think about information and structure first
Think about aesthetics afterwards
Never distort the data to make
the graphic beautiful
an introduction
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EL
ARTE
FUNCIONAL
infografa
y
visualizacin
de
informacin
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Twitter - @albertocairo
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