Too much traffic is a major headache for everyone in the city due to the noise,
pollution and, of course, terrible delays during the rush hour. How can the
government reduce traffic and dissuade people from driving their cars into the
centre every day? In this essay, I will discuss two possible approaches to this
pressing yet complex issue.
The first option to consider is an education campaign which could comprise
of visual and radio advertising, presentations to businesses and special
designated days such as Walk to Work Day'. Compared to the high cost of
significantly upgrading our public transport system, advertising is relatively
low-cost and straightforward to implement. On the other hand, it is difficult to
gauge the effectiveness of such a campaign in advance because it relies on
individuals changing their ingrained habits.
A second alternative would be to levy a tax on parking in the city. This could be
applied both to businesses and directly to consumers. While it is true that this
would have immediate gains in revenue and changed behaviour, taxes are
unpopular and could also place unfair pressure on small businesses and
individuals who do not have other transport options for work.
In my view, a multi-faceted education campaign would be the most effective
starting point. In the future, a tax could be a possible option but it would be
tolerated better once citizens are educated about the benefits of fewer cars
and a more pedestrianised centre.