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Effective Brochure Content Guide

This document provides guidance on designing and printing a two-page brochure that folds into thirds. It discusses printing the brochure either by printing the two pages separately and having them printed double-sided, or by printing them directly double-sided using an automatic or manual duplex printer. The document also provides tips on structuring the content of the brochure, such as dedicating each column to a different theme or point that ties back to the introductory text.

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Sumi Rathod
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45 views2 pages

Effective Brochure Content Guide

This document provides guidance on designing and printing a two-page brochure that folds into thirds. It discusses printing the brochure either by printing the two pages separately and having them printed double-sided, or by printing them directly double-sided using an automatic or manual duplex printer. The document also provides tips on structuring the content of the brochure, such as dedicating each column to a different theme or point that ties back to the introductory text.

Uploaded by

Sumi Rathod
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

When readers open the brochure, this is the first text they will see, making this a good

place to briefly but effectively summarize the products or services that you offer. In other
words, this is the introduction to your brochure, and what follows will be an elaboration of
the general information that you place here. Make this text compelling and interesting so
that readers will want to read the rest of the brochure. Be sure to keep the scope of this
intoduction narrow enough so that you can adequately cover the concepts that you raise
here in the limited space of the rest of the brochure.

Company Name
Street Address
Address 2
City, ST ZIP Code
Phone (213) 555 0125
Fax (213) 555 0145
Web site address

Recipient Name
Street Address
Address 2
City, ST ZIP Code

Company Name
Your business tag line here

Printing This Brochure


This brochure prints onto Legal-size paper
(8.5 x 14), which you then fold into thirds.
The brochure consists of two pages that are
designed to print front and back (doublesided) on a single sheet of paper. There are
two ways that you can print the brochure:

Print it on separate sheets of


paper. After doing so, you take them
to a copy business and ask it to print
the two sheets double-sided onto one
sheet.
Print it directly onto one sheet,
double-sided. You can do this
automatically or manually. To do it
automatically, you must have a printer
capable of printing on both sides of a
sheet of paper. Before printing, set the
printer properties to print on both
sides of the page by clicking Print on
the File menu, clicking Properties,
and then on the Layout tab clicking
Flip on Short Edge under Print on
Both Sides. To print double-sided
manually, feed a sheet of paper
through the manual feed tray of your
printer, printing the first page, and
then feed the same sheet through the
manual feed tray again, printing the
second page on the other side. For
more information, refer to the
documentation for your printer.

STRUCTURING YOUR CONTENT


You have a number of alternatives for
organizing the content of your brochure.
You might choose to devote each column to
a separate point or theme, such as
quality or value. Remember, these
points should tie in with your introductory
text on the first page of the brochure.

AN ALTERNATE APPROACH
On the other hand, you might want to

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