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Market Research for Amex in India

American Express is considering collaborating with a local bank in India to expand its business in the country. To do so, it would need to conduct market research to understand consumer spending behaviors in India and analyze the external environment, organizational planning, and market planning using tools like SWOT analysis and PEST analysis. Primary research like interviews and secondary research from financial reports and publications would be used to inform the analyses and help decide whether collaborating with an Indian bank could enhance American Express's market share.

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Monika Jha
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84 views2 pages

Market Research for Amex in India

American Express is considering collaborating with a local bank in India to expand its business in the country. To do so, it would need to conduct market research to understand consumer spending behaviors in India and analyze the external environment, organizational planning, and market planning using tools like SWOT analysis and PEST analysis. Primary research like interviews and secondary research from financial reports and publications would be used to inform the analyses and help decide whether collaborating with an Indian bank could enhance American Express's market share.

Uploaded by

Monika Jha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

RESEARCH PROPOSAL

Research Question: Should AMERICAN EXPRESS


collaborate with a local bank in India to /expand/expand its
business?

AMERICAN EXPRESS is helping the consumers


maintaining and managing their credit habits. Our consumer
information offers information about credit scores and reports.
To enhance their market share in India the bank is planning to
introduce them in the core banking system by collaborating
with some renowned and popular local bank.
Moving on to do this project it would require market research
and the consumer spending behavior of the people living in
the Indian sub-continent. It requires a SWOT analysis, PEST
analysis etc to find a good analysis to this issue. This issue
can also be analyzed by looking into the light of financial and
non-financial aspects.

There are three main aspects, which are to be considered:


Organizational planning tools
External Environment

Market planning

Primary Research: through the interview with the relationship


manager, marketing information will be collected for the
analysis of the concerned issue.
Secondary Research: through secondary sources such as
financial accounts, sales records of, government publications
will be used to conduct PEST analysis, SWOT analysis,
government reputation and others.

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