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New FAQ Template Overview

The new template for Gatehouse newspaper websites aims to give local sites more flexibility and control over site navigation, advertising, and content. It also focuses on constant updates, multimedia content, and reader involvement through polls and opportunities for user-generated content. While all Gatehouse newspapers will use the same template, each can choose from three style and color options. The template includes dedicated areas for updates, featured multimedia, and promotions to better showcase advertising sponsorships and opportunities. Rate cards will also be adjusted for each site due to changes in available ad placements.

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68 views2 pages

New FAQ Template Overview

The new template for Gatehouse newspaper websites aims to give local sites more flexibility and control over site navigation, advertising, and content. It also focuses on constant updates, multimedia content, and reader involvement through polls and opportunities for user-generated content. While all Gatehouse newspapers will use the same template, each can choose from three style and color options. The template includes dedicated areas for updates, featured multimedia, and promotions to better showcase advertising sponsorships and opportunities. Rate cards will also be adjusted for each site due to changes in available ad placements.

Uploaded by

Chris
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

GATEHOUS E NEWS & I NT E RACTIVE DIVISION

FAQs: The New Template


Important basics to know about your redesigned site
WHAT ARE THE GOALS OF THE NEW TEMPLATE?
There are several, and they all surround themes like more
local site flexibility and control, better promotional oppor-
tunity, improve features and functionality and more user-
generated involvement opportunities.

WHAT KIND OF FLEXIBILITY IS BUILT INTO THE NEW


TEMPLATE? Local sites are able to do the following on
their own once they launch on the new template:
• Management of all site navigation.
• Management of advertising placements and sizes.
• Management of all contact us page information.
• Management of section content, names and placement.

HOW DOES THE WEB CUBE STRATEGY FACTOR INTO


THE NEW TEMPLATE? The three pieces of the Web
Cube strategy (constant updates, multimedia and reader
involvement) are all key components of the new template.
1. There’s a section dedicated — above the scroll —
for updates throughout the day. ]
2. Multimedia content is featured prominently in the mid-
dle of the site and improvements have been made to the
photo gallery tool.
]
3. There are more areas to seek user generated content;
and polls have been added as a functionality tool in Zope. ]
IS THE SAME TEMPLATE BE USED FOR ALL
GATEHOUSE NEWSPAPERS? Yes. However, there are
three styles and color schemes each newspaper has to
pick from. Having all newspapers on the same template
allows for better support and new tools and template im-
provements can be rolled out faster.

Fo r m o r e i n f o r m a t i o n , c o n t a c t T O M S U D O R E a t t s u d o r e @ g a t e h o u s e m e d i a . c o m .
GATEHOUS E NEWS & I NT E RACTIVE DIVISION

]
HOW ARE ONLINE VERTICALS PROMOTED? Seven
different verticals are promoted through different icons
in the nameplate area at the top of the site. There is also
be a deal promotion in the right rail and a scroll of pro-
motions in the middle of the site.

WHAT IMPROVEMENTS WERE MADE PERTAINING


TO OUR AD PLACEMENTS? The new templates re-
flect significant advertising sponsorships, better posi-
tioning and more promotional opportunities.

Here is the new homepage advertising lineup:


• A top and bottom leaderboard ad ]
• Flag sponsorship
• Weather sponsorship
• News Now sponsorship
• Two 300 by 250s or any combination of 300 by 100s ]
• Top ads widget
• Yellow pages widget
• House ad position(s) opportunities
• Vendor widget opportunities ]
Here is the new story page advertising lineup:
• Wide skies
• Flag sponsorship
• 300 by 250
• Top ads
• Yellow pages

WHY WILL OUR RATE CARD CHANGE? Because wide


skies are no longer available on homepages and be-
cause additional sponsorships and other promotional
opportunities are now available, rate cards need to be
adjusted for each site. The corporate Online Revenue
team will work with each site on their rate card.

Fo r m o r e i n f o r m a t i o n , c o n t a c t T O M S U D O R E a t t s u d o r e @ g a t e h o u s e m e d i a . c o m .

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