David Pham
David Gurevich
Raphael Delvaux
Garrett McCloud
What is Netflix?
Founded in 1997 in Scotts Valley, California by Reed Hastings.
The idea of Netflix came to Hastings when he was forced to pay
$40 in fines on an overdue movie.
A provider of on-demand internet steaming media to North and
South America as well as parts of Europe.
A provider of DVD by mail service in the United States.
Now have over $5.4 billion in assets and employ over 2000 people.
This year, surpassed YouTube as leading online video site.
Why so much interest in Netflix?
It is something that most of us on a day to day basis.
As college students, we are very technologically adept,
Netflix offers a fast, easy, and reliable method for us to get
the video content we seek.
Netflix grew and developed while we grew and developed.
Netflix was one of the leaders in our transition from in store
movie rentals to online streaming.
Ultimately we can all understand and relate too, since its
used in our daily lives.
Whats Netflixs Business Model ?
Uses and combines three business models, while adding
their own touches.
Subscription model
Landlord model
All you can eat model
Combined to allowed its customers to have however many
DVDs they wanted in a month with no late fees as well as
the option to stream video.
Netflixs Competition
The environment is very competitive, yet not many are a big threat
to Netflix.
Their main competitor is Redbox.
Others such as HULU and HBO Go have tried to take some the
market share by providing the same service Netflix does.
Comcast and apple have recently united to challenge Netflix with a
streaming movies option however many of the details have yet to
be released.
Amazon is also launching a video streaming service and following
Netflixs example of creating its own original content.
What sets Netflix from the rest?
The first to establish this kind of service, Netflix basically
invented the market for DVDs by mail and high quality
online video streaming.
Have a much wider ranger of shows, movies,
documentaries, etc compared to their competitors.
One of the first services that allowed access from pretty
much anything with internet access.
Set the standard for the level of convenience and reliability
consumers are looking for.
Netflix Recommendations
Never raise your prices again, hopefully lesson learned.
Update your selection more often.
Maybe one day joining forces with a game console company and
make games playable on demand.
Currently you have the two options of paying $8 for each service
(streaming and in-mail-DVD). We recommend the option of
discounting (for around $12 total) a subscription to both services.
Enabling consumers to benefit from both in which ever manner
they choose.
Never stop improving video quality and video streaming speeds
that the servers can deliver.
Entity-Relationship Data Model
Entity- Something that the users want to track. Examples are Order,
Customer, Salesperson, and Item.
Entity-relationship data model- tool for constructing data models.
Netflix is a Web 2.0 Company
Video hosting website
Revenue sources come from subscription fees
Customers: 33.1 Mil in US, 41+ Mil worldwide
Entity-Relationship Data Model
Entities for Netflix:
1. Customer
2. Video data
Entity-Relationship Data Model
Attributes- Describe characteristics of the entity.
Video data
Customer
Customer Address
TV Shows
Customer Credit Card
Genres
Customer Profile
Movies
Customer Email
Video Length
Customer Address
TV Shows
Customer Credit Card
Genres
Customer Email
Movie Length
Customer Profile
Video Rating
Etc
Entity-Relationship Data Model
Identifier- An attribute (or group of attributes) whose value is associated with
one and only one entity instance.
Customer
Video Data
Customer Address
TV Shows
Customer Credit Card
Genres
Customer Email
Movies
Customer Profiles
Video Length
For example, Customer Credit Card Information is an identifier of
Customer, because only one Customer instance has a given Customer
Credit Card.
Entity-Relationship Cardinalities
The relationship between customers and the video data is a many-tomany relationship (N:M).
There are no minimum cardinalities between customers and video
data.
One customer can watch many videos (simultaneously too) and a
video can be viewed by very many customers (also simultaneously).
One customer can also have multiple profile entities; this is a one-tomany relationship (1:N) with a maximum cardinality of 5.
The minimum cardinality per customer is 1 profile.
Entity-Relationship Cardinalities
This is an example of the many-to-many relationship
between customers and Video data:
