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Business Planning Process

It is a very useful map for planning a medium-sized business. But remember: any plan will need to be updated.

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ar_frank
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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121 views1 page

Business Planning Process

It is a very useful map for planning a medium-sized business. But remember: any plan will need to be updated.

Uploaded by

ar_frank
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Business Planning Process Map

Stakeholder Analysis Identify the relative power and influence


of key stakeholders
The business planning
process outlined here is Vision, Mission and Goals This may be an input into or an output of
suitable for small and the business planning process
large businesses or
projects within a large
Analysis of the Firm Environmental Analysis The firm and the environment in which it
business. What varies is operates are analysed
the level of detail. For Industry & Competitor
The industry value chain is defined and
Strategic

example with a small Analysis


the competitors identified and analysed
single business, you
would not carry out a Market & Customer Analysis Product & Portfolio Analysis The products, the portfolio and the
portfolio analysis product life cycle are considered
because there is only on
product or service Strengths Opportunities
The analytical phases populate the
classic SWOT matrix
Weaknesses Threats

Generate Strategic Options A range of strategy formulation models


can be deployed to highlight options
Marketing

Market Planning Market Forecasting The options are translated into a


provisional marketing plan and forecast

To generate financial plans the


Operational & Financial

Operational Plan
operational plan is also developed

Model the Business The marketing and operational plans


are combined in a financial model

Evaluate and Select Strategy Evaluation criteria are applied to each


option

Risk Analysis The preferred options are subject to risk


© Guide to Business Planning analysis

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