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Presentation of Bank Al Falah

The document provides information about a presentation given by a group of students for their marketing management course. The presentation was about Bank Al Falah and included the following key points: - Bank Al Falah was launched in 1997 and currently operates over 223 branches across Pakistan. - The group members delivering the presentation are listed. - The functions of management (planning, organizing, leading, controlling) are discussed in relation to Bank Al Falah. - Various topics related to Bank Al Falah's operations and marketing are analyzed, including its history, strengths, weaknesses, opportunities, threats, PEST analysis, Porter's five forces model, marketing mix (product, price, placement, promotion), integrated marketing communications

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Muhammad Rizwan
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4K views48 pages

Presentation of Bank Al Falah

The document provides information about a presentation given by a group of students for their marketing management course. The presentation was about Bank Al Falah and included the following key points: - Bank Al Falah was launched in 1997 and currently operates over 223 branches across Pakistan. - The group members delivering the presentation are listed. - The functions of management (planning, organizing, leading, controlling) are discussed in relation to Bank Al Falah. - Various topics related to Bank Al Falah's operations and marketing are analyzed, including its history, strengths, weaknesses, opportunities, threats, PEST analysis, Porter's five forces model, marketing mix (product, price, placement, promotion), integrated marketing communications

Uploaded by

Muhammad Rizwan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

COURSE TITLE

MARKETING
MANAGMENT
Topic of presentation
BANK AL FALAH
GROUP MEMBERS

• Mr. QAISAR HUSSAIN


• Mr. MUHAMMAD RIZWAN
• Mr. MUHAMMAD FAHAD KHAN
• Mr. ALI TEHSEEN
• Mr. Muhammad USMAN ZIA
HISTORY OF BANK Al FALAH
• Bank Al Falah Limited was launched on June 21, 1997 as a
public limited company
• The bank commenced its operations on November 1, 1997
• The bank introduced commercial banking and related
services as defined in the Banking companies ordinance,
1962
• The bank is currently operating
through more than 223 branches in
Pakistan
MANAGEMENT FUNCTIONS

• PLANNING
• ORGANIZING
• LEADING
• CONTROLING
•ALI’S TURN
Strengths

• Target Achievement
• Policies & Procedures
• Rewards & Benefits
• Job securities for the employers
• Favorable, friendly & Healthy Working
Environment
• Accounting & Banking System is Accurate &
Reliable One
Weaknesses

• Work load
• Low Training & Coaching
• Low incentives like bonuses overtime pay etc
• Human Resource Department is not so much
effective
• Low salary packages as compared to other
banks
Opportunities

• On the job training & coaching sessions


can be conducted
• Work sharing activities should be started
so that a person who is working
continuously for 9 hours can get relax
• Attractive salary packages should be
awarded
Threats

• The conventional banks those having high


growth rate and high market share are
always being a threat
• There is an average not low turnover rate,
mainly because of low incentives as
compared to the other banks
QAISAR’S TURN
PEST Analysis
PEST ANALYSIS

• POLITICAL FACTORS
• ECONOMICAL FACTORS
• SOCIAL FACTORS
• TECHNOLOGICAL FACTORS
•USMAN’TURN
PORTER FIVE FORCES
MODEL
Availability of Substitutes

• National saving centers


• Stock Market
Rivalry Among Existing
Firms
• Bank Al Falah 223 Branches
• Meezan Bank 120 Branches
• Habib Bank 1000 Branches
• MCB 900 Branches
Threat of New Entrants

• Security problems & uncertainty in


Pakistan Foreign Banks will not invest in
future
Bargaining Power of Buyers

• Banks and Banking Intermediaries


have wide range of products
• Bargaining Power of buyers in
Banking sector is high
Bargaining Power of
Suppliers

• Supplier does not exist in banking


sector
• No bargaining power of suppliers
•RIZWAN’s TURN
MARKETING MIX
4p’s OF BANK Al FALAH
PRODUCT

• The product of Bank Al FALAH are its


various banking services which are
• Its del deposits (PLS & non PLS)
accounts
• Remittances
• ATM card
• visa card
Product (continue)

• Lockers
• Credit Extension
• BBA (Basic Banking Accounts)
PRICE

• Prices at the bank are quite


competitive with those of other
banks
• Low interest rate for loans
• High interest rate for deposits
PLACEMENT

• Branches
• Distribution channels
• Branches are situated
 Industrial zone
 Agriculture zone
 Commercial area
PROMOTION

• Various promotional techniques are


• Advertising
• Personal selling
Following techniques are mostly
used

• Sponsorships
Event sponsor
Sports sponsor
Some famous event are

• Al Falah cup (cricket)


• Bank Al Falah Pakistan squash open
• Bank al Falah polo

• Al Falah cricket Triangular series


SOCIAL Events

• PICNICS
• BARBEQUES
• SPORTS
• CULTURAL tours
•FAHAD KHAN’S
Turn
INTEGRATED MARKET
COMMUNICATION
(IMC)
IMC

•ADVERTISING
 TVC
 News Paper
 Journals
• Magazines
• Flyers
• Billboards
• Hooding
SOURCE Of BRAND
EQUITY
• Authenticity
• Consistency
• Differentiation
• Reassurance
Levels of Brand
Awareness and Image

• Brand Awareness
Consequences of
Awareness
• Learning
• Consideration
• Choice
Purchase Motivation
Purchase ability
Questions session

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