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Hansa Research Overview and Strategies

Hansa Research is an Indian market research agency conducting market research in 77 countries with offices in India and the US. It specializes in media, telecom, financial services, consumer products and technology. Some of its flagship offerings include the Indian Readership Survey, brand and customer satisfaction studies, and employee satisfaction studies. It has expertise in financial services, telecom, technology, and media, and offers syndicated products tracking celebrities, affluent Indians, working women, and Indian youth. It outsources data collection, programming, data processing, analytics and reporting. It solicits clients directly through regional managers using word-of-mouth, networking, and referrals from employees and existing clients. Pricing depends on factors

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Gaurav Kumar
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392 views15 pages

Hansa Research Overview and Strategies

Hansa Research is an Indian market research agency conducting market research in 77 countries with offices in India and the US. It specializes in media, telecom, financial services, consumer products and technology. Some of its flagship offerings include the Indian Readership Survey, brand and customer satisfaction studies, and employee satisfaction studies. It has expertise in financial services, telecom, technology, and media, and offers syndicated products tracking celebrities, affluent Indians, working women, and Indian youth. It outsources data collection, programming, data processing, analytics and reporting. It solicits clients directly through regional managers using word-of-mouth, networking, and referrals from employees and existing clients. Pricing depends on factors

Uploaded by

Gaurav Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Project

Presentation

GROUP 12
Introduction

• Hansa Research is a full service global market research agency conducting


market research in 77 countries globally with offices in India and US

• In 2006 it was the first Indian market research company to acquire a U.S.-
based firm, GCR (formerly called Gartner Custom Research)
• Headquartered in Mumbai

•specializing in Media, Telecom, Financial Services, Consumer Products and


Technology spaces
The company’s flagship offerings
include

IRS – Indian Readership Survey – the largest continuous


survey of the world with over 250,000 respondents annually
Brand Scan
ACT- Customer & Channel Satisfaction studies
Empower – Employee satisfaction studies
Industry Expertise

1) Financial Services
2) Telecomm Services
3) Technology
4) Media

Syndicated Products:
5) Celebtrack
6) Up Market man Of India
7) Working Women of India
8) 4 Indian Youth(YES)
Outsourcing

1) Data collection
2) Programming
3) Data processing
4) Analytics
5) Reporting
DISTRIBUTION CHANNEL

Direct client soliciting


Unorganized Sector
Regional manager holds the responsibility of the
services delivery
Decentralized Approach
Client Soliciting

Word of Mouth
Networking
Active Soliciting and Passive Soliciting
a)Personal network
b) Referral by employees
c) Referral by clients
PRICING STRATEGIES

 Only big projects except:


a) There is a huge potential
b) Existing client

Factors influencing Pricing:


1) Size of the Business
2) Kind of Resources used (Eg: Segmentation)
3) Sunrise Sector (Eg: BBC)
4) Specialized vs. Standardized Services (Semiotics)
People and Process Strengths

Domain Knowledge
Global Exposure
Full Service Market Research Company
Systematic Coding
Account clearance
Timesheet Management
Marketing Strategies

1) Word of mouth
2) PR activities (Newspapers)
3) Sponsorships and guest lectures
4) Marketing team for branding, product etc.
Core Competencies

1) People Strengths (Domain Knowledge)


2) Experience in verticals (Media Services)
3) Customized services
4) Systemization of various processes (Coding Systems)

Core Competence when strengthened becomes


sustainable advantage
Issues in Decision Making

1) Knowing the country in which work is to be done


2) Knowing the culture
3) Knowing the sensitivities (Eg: Ramzan)

Complete Outsourcing is not possible in this


industry ?????????
Costs across Globe

USA 1:5
Korea 1:9
Africa 1:3
Pakistan 1:1.5
China 1:2

China is the most emerging market


Organizational Structure
Thank
You

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