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Consumer Behavior in Online Shopping

This document is a report submitted by Ramandeep Kaur, an MBA student at A.S. Group of Institutions in Khanna, Punjab, India. The report explores consumer behavior towards online shopping in India. It includes chapters on an introduction to online shopping in India, a review of literature on consumer behavior and satisfaction, research objectives and methodology, data analysis and interpretation of results, findings, recommendations, and conclusions. Annexures include a bibliography and questionnaire.

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Raman Randhawa
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80 views11 pages

Consumer Behavior in Online Shopping

This document is a report submitted by Ramandeep Kaur, an MBA student at A.S. Group of Institutions in Khanna, Punjab, India. The report explores consumer behavior towards online shopping in India. It includes chapters on an introduction to online shopping in India, a review of literature on consumer behavior and satisfaction, research objectives and methodology, data analysis and interpretation of results, findings, recommendations, and conclusions. Annexures include a bibliography and questionnaire.

Uploaded by

Raman Randhawa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Report On

Consumer

Behavior towards Online Shopping


Submitted By Ramandeep kaur
(ROLL NO. 1272393) MBA 2nd SEMESTER

A .S. GROUP OF INSTITUTIONS, KHANNA


AFFILIATED TO PUNJAB TECHNICAL UNIVERSITY, JALANDHAR

DECLARATION

I, RMANDEEP KAUR, student of Masters of Business Administration from A. S. Group of Institution, Khanna, Punjab Technical University Jalandhar, hereby declare that I have completed Report on Consumer Behavior towards Online Shopping as part of the course requirement. I further declare that the information presented in this project is true and original to the best of my knowledge.

Date: 21/05/13

Name : RAMANDEEP KAUR

Place: KHANNA

Roll. No : 1272393 Program : MBA 2nd sem.

ACKNOWLEDGEMENT

Acknowledgement is not only a ritual, but also an expression of indebtedness to all those who have helped in the completion process of the project. One of the most pleasant aspects in collecting the necessary and vital information and compiling it is the opportunity to thank all those who have actively contributed to it. I express my deepest and sincerest gratitude and thanks to my guide Prof. Raju Rosha (Head of Department) of A. S. Group of Institution, Khanna for the invaluable guidance and constant encouragement which he extended to me throughout my research project. I would also like to express my sincere thanks to the authors whose works I have had the privilege to consult and quote in my research project and to the Prof. Surbhi Sofat of A. S. Group of Institution, Khanna for their constant support.

RAMANDEEP KAUR

INDEX

CHAPTER NO.

TITLE Executive Summary

PAGE NO. 1 2 3 4-16 17-27 28 28-30 30-35 36-39 40-55 56-58 59-63

1.

General Introduction Industry Introduction Online Shopping in India

2. 3.

Review of Literature About the Topic Consumer Behavior Consumer Satisfaction

4. 5. 6. 7.

Objectives & Research Methodology Data Analysis & Interpretation Findings, Recommendations & Conclusion Annexure: Bibliography Questionnaire

CHAPTER -1
Introduction about Online Shopping In India

CHAPTER -2 Introduction to the Topic

CHAPTER -3 Review of Literature

CHAPTER -4 Objectives & Research Methodology

CHAPTER -5 Data Analysis & Interpretation

CHAPTER -6 Findings, Suggestions & Conclusion

CHAPTER -7 Annexure

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