Marketing Multiple Choice Questions
2003 HSC
1. Frank purchased a dishwasher so that his family could spend more time together. What factor influencing consumer choice applies to this decision? (A) Economic (B) Go ernment (!) "rganisational (D) Sociocultural 4. Which of the following aspects of marketing is #"$ addressed %y consumer law? (A) Warranties (B) ositioning (!) &mplied conditions (') 'ecepti e ad ertising !. $he following diagram illustrates the market distri%ution of products J( K( L and M. Which of the following statements is correct?
(A) )roduct J is distri%uted intensi ely and )roduct L is distri%uted selecti ely. (B) )roduct J is distri%uted e*clusi ely and )roduct M is distri%uted selecti ely. (C) ro"uct K is "istri#ute" intensi$el% an" ro"uct M is "istri#ute" e&clusi$el%. (') )roduct K is distri%uted e*clusi ely and )roduct L is distri%uted selecti ely.
'. !lean !ut +owers has in ented and is marketing a silent lawn mower. $here is no other mower like it on the market. ,anessa( the +arketing 'irector( has decided to charge the ma*imum price possi%le for this mower. What type of pricing strategy is ,anessa using? (A) !ost pricing (B) )enetration (!) )rice points (D) Ski((ing 1'. Fortunes Financial Ad isory -er ice offers free entry in a competition to win a .et ski. $he free entry is in return for the completion of a short sur ey that asks a range of /uestions a%out financial and personal details. Following the completion of sur eys( Fortunes Financial Ad isory -er ice contacts all the entrants to arrange a isit %y an ad iser to promote their ser ices. What is the unethical marketing method %eing used %y Fortunes Financial Ad isory -er ice? ()) Sugging (B) &mplied conditions (!) Below0the0line promotion (') 'ecepti e or misleading ad ertising
2004 HSC
2. 10'ata Business +achines 2td has released an ad ertising campaign that states the sale price of one of its computer packages. &t has insisted that distri%utors of this computer package sell it only at the ad ertised price. Which of the following aspects of consumer law has %een %reached %y 10'ata Business +achines? (A) &mplied conditions (B) )rice discrimination (C) *esale price (aintenance (') 'ecepti e and misleading ad ertising '. Gemima is conducting research to find out a%out product usage and perceptions of price among mem%ers of the pu%lic. -he is stopping people in the shopping mall and asking them to complete a sur ey. What process is Gemima undertaking? (A) Engaging in sugging (B) Collecting pri(ar% "ata (!) !ollecting secondary data (') Engaging in personal selling
+. !onsumers across the world recognise !oca0!ola as %eing a different product from )epsi !ola. Which of the following e*plains this perception? (A) Glo%al we% (B) ,lo#al #ran"ing (!) -tandardised marketing (') 'ifferentiated marketing 14. &n a situational analysis of AB&!- Business -olutions( cost o erruns due to increased rent were identified as a factor affecting performance. 3ow would this factor %e correctly classified in the -W"$ analysis? (A) -trength (B) Weakness (!) "pportunity (D) -hreat 1.. Which of the following consumer choices is influenced %y a psychological factor? (A) +aking food choices %ased on medical ad ice (B) )urchasing a generic %rand in preference to a more e*pensi e manufacturer4s %rand (!) )urchasing take0away food in order to pro ide more time for family interaction (D) Choosing a health% /oo" /ro( the canteen rather than a "eep0/rie" pro"uct1 to encourage 2eight loss
200! HSC
2. An engineering %usiness that has %een producing pollution control components for ten years( is now redesigning components to meet new en ironmental standards. What marketing strategy is the %usiness currently concerned with? (A) )lace (B) )rice (C) ro"uct (') )romotion 3. Academic Electronics produces microchip components for manufacturers of computer systems. What type of market is Academic Electronics ser icing? (A) !onsumer (B) 3n"ustrial (!) +ass (') 5etail
.. Which of the following %est descri%es selling0oriented marketing? ()) 4sing aggressi$e a"$ertising to persua"e custo(ers to purchase pro"ucts (B) -atisfying the current and future preferences of customers to ensure long0term success (!) )ursuing production efficiencies to deli er /uality products at prices that attract consumers (') Enhancing the /uality of working life to moti ate staff to deli er high0/uality goods and ser ices 15. A popular rock %and has released a new !'. A large department store has decided to sell this !' at %elow cost price. What strategy is the store using? (A) )rice points (B) +arket pricing (!) )rice skimming (D) 6oss lea"er pricing
2005 HSC
2. A soft drink company has designed a multicoloured %ottle to market its new drink. Which marketing strategy is %eing used %y the company? (A) )lace (B) )rice (C) ro"uct (') )romotion .. Ana purchased a new %rand of foot%all %oots on the recommendation of her team0mates. Which factor influenced Ana4s choice? (A) !ompetiti eness (B) Economic (!) )sychological (D) Sociocultural
14. A %ank charges a fee to customers of other %anks who use its A$+ ser ice. What is the pricing method %eing used %y the %ank? ()) Cost0#ase" (B) Break0e en (!) +arket0%ased (') !ompetition0%ased 1!. A %usiness is offering ne*t day deli ery of cleaned and scaled fish to restaurants. What type of market is the %usiness targeting? (A) !onsumer (B) 3nter(e"iate (!) 5esource (') Wholesale
200. HSC
1. A %usiness sets the price of a range of furniture at %elow cost price. Which pricing strategy is %eing used? ()) 6oss lea"er (B) )enetration (!) )rice point (') -kimming 3. What is an e*ample of %elow0the0line promotion? (A) A tele ision ad ertising campaign (B) Sponsorship o/ a local sports tea( (!) A commercial %ill%oard on the side of a main road (') A product slogan de eloped %y an ad ertising agency !. What is an e*ample of market segmentation? (A) A %ank offering reward points to loyal customers (B) ) #reak/ast cereal (anu/acturer using a"$ertising to target speci/ic age groups (!) A sporting goods store di iding the floor space into sections to assist with customer flow (') A %iscuit manufacturer repackaging its product as a result of increased market competition
1!. A local cinema asks customers for their postcode when they purchase tickets. $his information is used to plan a marketing campaign. Which of the following %est descri%es this process? (A) +arket distri%ution (B) -er ice differentiation (C) ri(ar% "ata collection (') -econdary data collection 15. A sports clothing manufacturer is e*periencing increased competition and plans to relaunch its product. Which strategy is most appropriate for this phase in the product life cycle? (A) 'i ersify into sports e/uipment (B) 'ownsi6e the marketing department (!) 'ecrease accounts recei a%le turno er (D) Create a (o"ern i(age /or the clothing range
