Scribd
Upload
2K views8 pages

Product Comparison

The document discusses and compares Cadbury Dairy Milk and Nestle Kit Kat. Cadbury was established in 1824 in Birmingham and is best known for Dairy Milk chocolate. Nestle was founded in 1905 and is headquartered in Switzerland. Kit Kat is Nestle's best selling confectionery product. Both brands have strong market presence globally and benefit from excellent advertising, visibility, and product distribution.

Uploaded by

Aathira R Nair
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
2K views8 pages

Product Comparison

The document discusses and compares Cadbury Dairy Milk and Nestle Kit Kat. Cadbury was established in 1824 in Birmingham and is best known for Dairy Milk chocolate. Nestle was founded in 1905 and is headquartered in Switzerland. Kit Kat is Nestle's best selling confectionery product. Both brands have strong market presence globally and benefit from excellent advertising, visibility, and product distribution.

Uploaded by

Aathira R Nair
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Cadbury Dairy Milk Nestle Kit Kat

o British multinational confectionery company owned by Mondelz International. o Cadbury was established in Birmingham in 1824, by John Cadbury. o It is the second largest confectionery brand in the world after Wrigley's. o Cadbury is best known for its confectionery products mainly the Dairy Milk chocolate.

o It is a Swiss multinational food and beverage company o Founded by Nestl and Anglo-Swiss Condensed Milk Company (1905). o Founder(s) : Henri Nestl, Charles Page, George Page. o Headquarters : Vevey, Switzerland. o Kit-Kat is the best selling confectionery product from the nestle product line.

Weakness Strengths -Number 1 chocolate brand in the world. -Excellent reach and accessibility. - limited shelf life. -Marred by scandal few years back.

Strengths

-Strong Nestle brand name. -Excellent advertising & visibility. - Product distribution & availability Opportunities -Growing Market -Recession putting competition out of business

Weakness

-limited shelf life.

Opportunities -Untapped rural markets. -packaging and preservation. -Sugar free category.

Threats -Other branded and local chocolate manufacturers -Sweets as substitutes

Threats - No of chocolate varieties available in the market

Dairy Milk

Kit-Kat

Dairy Milk
o Excellent Reach & accessibility.
o Pricing. o Varieties available. o Taste and product appearance . o Packaging .

Kit-Kat
o Excellent Reach & accessibility.
o Pricing. o Taste and appearance. o Packaging. o Funny & creative TV advertisements. o Targeting all .

o Emotional connecting advertisements & campaign.


o Targeting all.

Dairy Milk

Kit-Kat
o In 2012, Nestls company share in Singapores confectionary market was 9.4%. o 650 Kit Kat fingers were consumed globally per second in 2012. o Kit Kat is also sold in local flavors.

o 70 % market share in the chocolates category in India. o (CDM) is considered the "Gold Standard" for chocolates.

o Ranked fourth among India's most admired companies by Fortune India, in 2012.

o Kit Kat is Japans no1 selling chocolate bar. o The biggest single retail outlet for Kit Kat is Dubai airport duty-free. Around 1 ton of Kit Kat is sold there each day.

You might also like