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Press Release Structure and Types

This document discusses the components and format of an effective press release. It outlines the key elements that should be included, such as the 5 Ws and 1 H, header, date, embargo/release information, spokesperson's quote, and related details. It also compares press releases to press reports and discusses different types of releases. Finally, it provides tips on using press releases as a communication tool and outlines additional documents that can complement a press information package.

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Arvind Bhadouriya
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86 views10 pages

Press Release Structure and Types

This document discusses the components and format of an effective press release. It outlines the key elements that should be included, such as the 5 Ws and 1 H, header, date, embargo/release information, spokesperson's quote, and related details. It also compares press releases to press reports and discusses different types of releases. Finally, it provides tips on using press releases as a communication tool and outlines additional documents that can complement a press information package.

Uploaded by

Arvind Bhadouriya
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

PRESS RELEASE

THE SPECTRUM OF
WRITTEN
COMMUNICATION
THE PREMISE

5 Ws and 1 How
What
Where
When
Who
&
Why
COMPONENTS
 HEADER
 SLUG
 DATE/CITY/COUNTRY
 EMBARGO/FOR IMMEDIATE RELEASE
 LEAD PARA
 SECOND LEAD
 SPOKES- PERSON’S QUOTE
 RELATED INFORMATION
 INDUSTRY OVERVIEW
 BOILER PLATE
 MEDIA RSVP
PRESS REPORT VS PRESS RELEASE

PRESS RELEASE PRESS REPORT

5ws and 1 How 5 Ws and 1 how

Spokes person’s quote Spokes person’s quote

Biased / one sided Unbiased /two sided

Adjectives used Truth as it were


Kinds of releases

 Event release: pre / post


 Launch release
 Announcement
 Collection release
 Social release
 Optimized for the net release
 Related information
THE FORMAT

Boiler plate

Spokesperson quote
Other relevant info

5 Ws and 1 How
All other related information
WHAT COMPLETES THE PRESS
INFORMATION PACK

 DOCKET FOLDER
 CD WITH IMAGES
 COMPANY BACRGROUNDER
 PROFILE OF SPOKESPERSON
 PRINTED IMAGES
 SOME FAQS ANSWERED
 PRODUCT INFORMATION
IMPORTANT BRIEFING DOCUMENTS

 INDUSTRY BACKGROUND
 MEDIA BACKGROUND
 MEDIA UNIVERSE
 MEDIA MAP
 MEDIA GRID
 PITCH NOTE
 COMPETION OVERVIEW
 FAQS
CREATIVE VS FACTUAL RELEASE

CREATIVE FACTUAL

INVERTED TRIANGLE TRIANGLE

GENEROUS USE OF JUDICIOUS


ADJECTIVE
CAPTURES THE MOOD STATES FACTS
PR AS A TOOL OF COMMUNICATION

 GIVES YOUR STAND IN CLARITY


 OFFERS AN OVERVIEW TO YOUR
GROWTH PLAN
 GIVES YOU A CHANCE TO SELL YOUR
WARE
 REACHES OUT TO A MEDIA UNIVERSE
YOU CANNOT TAP PHYSICALLY

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