Consumer buying behaviuor towards jeans:
Name: suresh pawar 1. Please rank the style of Jeans. a. Conservative b. Forma c. Casual d. Stylish e. Unique f. Simple g. Luxury h. Classic i. Vintage j. Adventurous k. Fashionable l. Independent 2. How often do you buy jeans? a. More than 6 months b. Once a Month c. 1-3months d. 4-6months Roll no:18(mkt)
3. How often do you wear jeans? a. Everyday b. 5-6 times/week c. 3-4 times/week d. 1-2 times/week e. Less than 1-2 times/week 4. What factor that the influence your purchase decision making for jeans?( more than one tick is allow) a. Style b. Price c. Brand d. Promotion e. Availability f. Variety of product g. Cutting h. Recommendations i. Quality j. Reliability k. Advertising l. Store location m. Others 5. How much would you spend on a pair of jeans? a. Less than Rs.500 b. Rs.500 to Rs.1000
c. Rs.1000 to Rs.1500 d. More than Rs.1500 6. Which style of jeans you prefer? ( more than one tick is allow) a. Skinny b. Slim fit c. Straight legs d. Loose e. Low waist f. High waist g. Boot cut h. Non-Washed i. Washed 7. Please name your top 3 brand of jeans?
8. When you are most likely to buy new pair of jeans? ( more than one tick is allow) a. As a replacement for existing jeans b. Whenever there is a sale on c. On impulse d. When my clothes size change e. For a holiday f. Special occasion g. For a new season
h. Whenever a new style is launched 9. What is the main reason of buy jeans? a. Durable b. Keep you warm c. Stylish d. Easy to match with other pieces of clothes e. Suitable with career f. Others 10. a. Yes b. No 11. If yes, how many pairs? Do you have pair of jeans?
12. a. Yes b. No 13.
If No, would you like to buy in near future?
If No, why do you not want to buy in near future ?(please
specify reason)
14.
Where and when did you buy it?
15.
What do you think about Jeans?
a. Strong Brand Reputation b. Good Quality c. Reasonable price d. Classic e. Stylish f. Comfortable g. Old fashion h. Others 16. What do you think of people who wear Jeans?
17.
Where would you go to buy jeans?
a. Shops b. Discount stores c. Online d. Others
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