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Amul Milk Market Analysis Report

This document is a summer training report submitted as part of a BBA program. It discusses a market analysis and sales development of Amul milk. The training provided practical experience in business management that supplemented the theoretical studies. During the 5 month training at Amul, the student learned about various departmental operations and management practices applied in a real industry setting. This helped develop skills and knowledge that can be useful for future career activities. The report also includes sections on the introduction of Amul, literature review, objectives, scope, methodology, findings, and conclusion.

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Maneesh Sharma
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67 views4 pages

Amul Milk Market Analysis Report

This document is a summer training report submitted as part of a BBA program. It discusses a market analysis and sales development of Amul milk. The training provided practical experience in business management that supplemented the theoretical studies. During the 5 month training at Amul, the student learned about various departmental operations and management practices applied in a real industry setting. This helped develop skills and knowledge that can be useful for future career activities. The report also includes sections on the introduction of Amul, literature review, objectives, scope, methodology, findings, and conclusion.

Uploaded by

Maneesh Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

MAREKET ANALYSIS AND SALES DEVELOPMENT OF AMUL MILK

A Summer Training Report

Submitted in partial Fulfillment of the requirements for BBA(Banking &Insurance) Semester Ith !rogramme of "#"#S#Indraprastha $ni%ersit&' (elhi# (S)SSI*+ ,--./,-0,)

S$B1ITT)( B23/ BBA(B&I)/Semester/ Ith )rrol no3

()45I I+STIT$T) *F R$RA4 () )4*!1)+T ((#I#R#(#) (Affiliated 6ith "#"#S#I#!# $ni%ersit& 7(elhi) (eclaration

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0a"d#date1& &#+"at)re Name. +ame. )nrol, NO.

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Name. S) er'#&or Delh# 0olle+e o( R)ral De'elo me"t

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The P2DM ro+ramme #& -ell &tr)ct)red a"d #"te+rated co)r&e o( b)&#"e&& &t)d#e&, The ma#" object#'e o( ract#cal tra#"#"+ at P2DM le'el #& to de'elo &%#ll #" &t)de"t by &) leme"t to the theoret#cal &t)dy o( b)&#"e&& ma"a+eme"t #" +e"eral, I"d)&tr#al tra#"#"+ hel & to +a#" real l#(e %"o-led+e abo)t the #"d)&tr#al e"'#ro"me"t a"d b)&#"e&& ract#ce&, The P2DM ro+ramme ro'#de& &t)de"t -#th a ()"dame"tal %"o-led+e o( b)&#"e&& a"d or+a"#3at#o"al ()"ct#o"& a"d act#'#t#e&! a& -ell a& a" e4 o&)re to &trate+#c th#"%#"+ o( ma"a+eme"t, I" e'ery ro(e&&#o"al co)r&e! tra#"#"+ #& a" #m orta"t (actor, Pro(e&&or& +#'e )& theoret#cal %"o-led+e o( 'ar#o)& &)bject& #" the colle+e b)t -e are ract#cally e4 o&ed o( &)ch &)bject& -he" -e +et the tra#"#"+ #" the or+a"#3at#o", It #& o"ly the tra#"#"+ thro)+h -h#ch I come to %"o- that -hat a" #"d)&try #& a"d ho- #t -or%&, I ca" lear" abo)t 'ar#o)& de artme"tal o erat#o"& be#"+ er(ormed #" the #"d)&try! -h#ch -o)ld! #" ret)r"! hel me #" the ()t)re -he" I -#ll e"ter the ract#cal (#eld, Tra#"#"+ #& a" #"te+ral art o( P2DM a"d each a"d e'ery &t)de"t ha& to )"der+o the tra#"#"+ (or 5 mo"th& #" a com a"y a"d the" re are a roject re ort o" the &ame a(ter the com let#o" o( tra#"#"+, D)r#"+ th#& -hole tra#"#"+ I +ot a lot o( e4 er#e"ce a"d came to %"o- abo)t the ma"a+eme"t ract#ce& #" real that ho- #t d#((er& (rom tho&e o( theoret#cal %"o-led+e a"d the ract#cally #" the real l#(e, I" today1& +lobal#3e -orld! -here c)tthroat com et#t#o" #& re'a#l#"+ #" the mar%et! theoret#cal %"o-led+e #& "ot &)((#c#e"t, 6e&#de th#& o"e "eed to ha'e ract#cal %"o-led+e! -h#ch -o)ld hel a" #"d#'#d)al #" h#&7her carr#er act#'#t#e& a"d #t #& tr)e that $E4 er#e"ce #& be&t teacher*,

Table *f 8ontent

8ontents Introduction of Amul Re%ie6 of 4iterature *b9ecti%e of Stud& Scope of Stud& Research 1ethodolog& 4imitation (ata Anal&sis & Interpretation Recommendation 8onclusion Bibliograph& Anne:ure

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