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Case Analysis

1. The document introduces Alibaba.com, an online business-to-business marketplace that connects millions of buyers and sellers globally. 2. It highlights how Alibaba has helped shorten the traditional sourcing cycle from months to weeks by providing new sources of supplier information online. 3. Key facts about Alibaba include that it is the world's largest B2B marketplace with over 4.4 million registered members from over 200 countries and regions. The United States has the most active user base outside of China.

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71% found this document useful (7 votes)
11K views17 pages

Case Analysis

1. The document introduces Alibaba.com, an online business-to-business marketplace that connects millions of buyers and sellers globally. 2. It highlights how Alibaba has helped shorten the traditional sourcing cycle from months to weeks by providing new sources of supplier information online. 3. Key facts about Alibaba include that it is the world's largest B2B marketplace with over 4.4 million registered members from over 200 countries and regions. The United States has the most active user base outside of China.

Uploaded by

chaithanya
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
  • Welcome to Alibaba.com
  • Introduction
  • Traditional Sourcing Lifecycle
  • The Sourcing Lifecycle 2.0
  • How Online Marketplaces Can Help
  • Introduction #1 & #2
  • Alibaba’s Mission and Vision
  • Products and Services
  • The Alibaba Network
  • Largest Online B2B Marketplaces
  • Alibaba.com Synergies
  • Our International Marketplace
  • Business Strategy
  • Reasons for Alibaba.com's Rapid Development
  • The Success Story of Alibaba.com
  • Porter’s Five Force Analysis
  • Alibaba’s Tomorrow: Opportunities & Challenges

Welcome to Alibaba.com!

Presented by;
Ronak Vijayvergia
Sanjay Kumar Sahoo
Sadu chaitanya Reddy
Siba
Vinith
Alibaba.com Introduction
Traditional Sourcing Lifecycle

Search/
Evaluate Negotiate Transact
Discovery

Average sourcing cycle: 3.3 – 4.2 months

52% of time spent searching for/identifying 20% of time spent on screening/sorting


appropriate suppliers proposals
18% of time spent on RFQ development/ 10% of time spent on contract negotiations
RFQ response

Traditional Sources of Supplier Information


Referral Industry associations
Trade shows Trade directories
Industry magazines, trade journals Existing suppliers

Source: The Aberdeen Group


The Sourcing Lifecycle, 2.0

Search/
Evaluate Negotiate Transact
Discovery
Finding Suppliers on-line
is a matter of hours, not
days and weeks.
52% of time spent searching for/identifying 20% of time spent on screening/sorting
appropriate suppliers proposals
18% of time spent on RFQ development/ 10% of time spent on contract negotiations
RFQ response

Average sourcing cycle: 1.6 – 2 months

New Sources of Supplier Information

Internet Referral

Source: The Aberdeen Group


How online marketplaces can
help?
 •E-Marketplaces can offer a platform to
address buyers’key considerations:

Breadth & Depth Trust & Credibility

Quality of service Lower cost

5
Alibaba.com Introduction

#1 &
#2 6
Alibaba’s Mission and Vision

To Make It Easy To Do Business


Marketplace
Anywhere

To Be an Essential Partner to All


Community
Businesspeople

Long Term Vision To Build a Company that Lasts “102 Years”


Products and Services
• B2B (market place): alibaba.com, divided into
china.alibaba.com (serving Chinese customers),
japan.alibaba.com (serving Japanese customers),
alibaba.com (serving global customers)

• C2C: taobao.com (founded in May 2003), free


website, business volume in 2005 is USD 967 M.

• Alipay: online payment tool (founded in October


2003, one of the main electronic payment tools)

• Yahoo China (after the deal)


8
The Alibaba Network

• Search products
Buyer • Contact Suppliers

• Post products
Supplier • Reach international buyers

• Manage Account Information


Alibaba.com My Alibaba • Check messages
• Buying and selling tools

• Online Forum
Community • Open Sesame Events

• Trade Essentials
Tools & • Tradeshow Channel
Resources • Trade Alert
• TradeManager
Largest Online B2B Marketplaces

Sellers Buyers


Typically 
Across
SMEs more than

Ten to a few
International Marketplace 200
thousand 4.4 million registered users (1) countries
employees 
Companies

5,000+ of all sizes
product 
Diverse end
categories markets
in 30+
industries China Marketplace
23.2 million registered users
(1)
Alibaba.com synergies

As a neutral marketplace, Alibaba.com is building a


platform to bring together all relevant trade services

Associations Trade shows Media/Publications

Alibaba.com

Logistics Financial Institutions Inspection


Our International Marketplace

 Over 4.4 million registered members from 200 countries &


regions
 USA is our most active region in the world
 Approximately 800,000 members from the USA
UK 6% EU 9% India China 7%
8%
Canada
3%

USA 18% South East


Asia 13%

South America Middle East 4% Australia


3% 3%
12
Business Strategy:
 Keep the leading position in e-commerce. Provide business
opportunities to medium and small-sized enterprises, esp. to
foreign-trade enterprises
Enlarge the online value-chain like the pay system and the
searching system of the e-commerce
The target is to be a leading global player of C2C and
B2B internet business.
The vision is to be one of the top 10 websites globally, that all
the business man will use Alibaba.
13
Reasons for Alibaba.com’s Rapid
Development

 Practical and personalized services


 Active promotion at home and abroad
 Team work, teaching and learning
 Perseverance, focus and creativeness
 Efficient platform with a huge mount
of information
 Simple and friendly Interface
 E-community with self- services and
interaction
The success story of Alibaba.com
 Entrepreneurial opportunities
 Manufacturing arm of the world
 Cheap labor, door to door salesmen
 The point of entry
 Alipay service.
 Variety of products
 User friendly interface
 Right strategies at right time
Porters five force analysis
Alibaba’s tomorrow
 Opportunities

 Challenges

Welcome to Alibaba.com!
Welcome to Alibaba.com!
Presented by;
Ronak Vijayvergia
Sanjay Kumar Sahoo
Sadu chaitanya Reddy
Siba
Alibaba.com Introduction
Traditional Sources of Supplier Information
 Referral
 Trade shows
 Industry magazines, trade journals
 Industry associations
New Sources of Supplier Information
 Internet
 Referral
Search/ 
Discovery
Negotiate
Transact
Evaluate
Average sourcing cycle
How online marketplaces can 
help?
•E-Marketplaces can offer a platform to 
address buyers’key considerations:
5
Breadth & D
6
Alibaba.com Introduction
#1 & 
#2
To Make It Easy To Do Business 
Anywhere
To Be an Essential Partner to All 
Businesspeople 
To Build a Company that Lasts “10
8
Products and Services
• B2B (market place): alibaba.com, divided into
china.alibaba.com (serving Chinese customers),
japan.
•
Search products
•
Contact Suppliers
Buyer
Supplier
My Alibaba
Community 
•
Post products
•
Reach international buyers
Tools
Largest Online B2B Marketplaces 
Sellers
International Marketplace
4.4 million registered users (1)
China Marketplace 
23.2 m

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