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Consumer Learning in Chocolate Marketing

Learning is a natural human activity, though psychologists disagree on how it occurs. Marketers want to teach consumers about their products through marketing communications in order to satisfy both consumer needs and business objectives. This study will analyze consumer preferences and consumption patterns of Cadbury and Nestle chocolates in North Goa, India, focusing on these two major chocolate brands and the regional market.

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yashil91
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50 views11 pages

Consumer Learning in Chocolate Marketing

Learning is a natural human activity, though psychologists disagree on how it occurs. Marketers want to teach consumers about their products through marketing communications in order to satisfy both consumer needs and business objectives. This study will analyze consumer preferences and consumption patterns of Cadbury and Nestle chocolates in North Goa, India, focusing on these two major chocolate brands and the regional market.

Uploaded by

yashil91
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

As learning is a human activity and is as natural, as breathing.

Despite of the factthat

learning is all pervasive in our lives, psychologists do not agree on howlearning

takes place. How individuals learn is a matter of interest to [Link]

want to teach consumers in their roles as consumers. They want consumersto learn about

their products, product attributes, potential consumers benefit, howto use, maintain

or even dispose of the product and new ways of behaving that willsatisfy not only

the consumers needs, but the marketers [Link] scope of my study restricts itself to the

analysis of consumer preferences andconsumptio n of Cadbury and Nestle Cho colates. There

are many other brands of chocolates available but my study is limited to two major players

of chocolatesleavi ng behind the others. The scope of my study is also restricts itself

to NorthGoa region only.


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