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Consumer Psychology and Marketing Communication

Consumer psychology studies how and why consumers buy goods and services. A consumer's response to buying services or goods is based on affective, cognitive and behavioral responses. A consumer's response to information about products and services they purchase are influenced by three major factors: a person's individual characteristics, the product or service itself, and marketing/environmental influences.

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Pamela Williams
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502 views2 pages

Consumer Psychology and Marketing Communication

Consumer psychology studies how and why consumers buy goods and services. A consumer's response to buying services or goods is based on affective, cognitive and behavioral responses. A consumer's response to information about products and services they purchase are influenced by three major factors: a person's individual characteristics, the product or service itself, and marketing/environmental influences.

Uploaded by

Pamela Williams
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Running head: CONSUMER PSYCOHOGY AND MARKETING COMMUNICATION

Consumer Psycohogy and Marketing Communication Pamela Williams PSY/322 March 23, 2013 Steven Verrone

CONSUMER PSYCOHOGY AND MARKETING COMMUNICATION

Consumer Psychology and Marketing Communication Consumer psychology studies how and why consumers buy goods and services. A consumers response to buying services or goods is based on affective, cognitive and behavioral responses. The way a consumer responses to information about the products and services the purchase are influenced by three major factors. The first factor is a person variable

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