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Marketing Management MBA Notes

This 3-sentence summary provides an overview of the marketing management syllabus document: The document outlines the syllabus for a marketing management course, including 6 units that cover product development, pricing, placement, promotion, and extended marketing concepts. The first unit covers products, product mixes, product life cycles, and new product development processes like test marketing and portfolio analysis. Students are assigned reading from Kotler and Armstrong's Principles of Marketing and Kotler and Kellar's Marketing Management textbooks.

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Priyank Singh
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84 views4 pages

Marketing Management MBA Notes

This 3-sentence summary provides an overview of the marketing management syllabus document: The document outlines the syllabus for a marketing management course, including 6 units that cover product development, pricing, placement, promotion, and extended marketing concepts. The first unit covers products, product mixes, product life cycles, and new product development processes like test marketing and portfolio analysis. Students are assigned reading from Kotler and Armstrong's Principles of Marketing and Kotler and Kellar's Marketing Management textbooks.

Uploaded by

Priyank Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd

201: Marketing Management

MBA 1 C Prof. S. K. Sharma

Total Syllabus
1. PRODUCT 2. NEW PRODUCT DEVELOPMENT 3. PRICE. 4. PLACE 5. PROMOTION 6. Extended Ps of Marketing 7. Caselets Discussions

UNIT 1 & 2: PRODUCT - Syllabus


1.PRODUCT: Meaning, Goods & Services, Product Mix, Levels of Product, Product Life Cycle Managing the product in Product Life Cycle.
2. NEW PRODUCT DEVELOPMENT (NPD) Types of new products Test Marketing a new product Portfolio analysis, Branding - Definition, Purpose and Significance, Branding decisions Packaging & Labeling Purpose, Types and new trends in packaging

Reference Books
Chapter 8 & 9, Principles of Marketing, 14/e, Kotler & Armstrong (EBOOK provided) Chapter 12 & 13, Marketing Management, 14/e, Kotler & Kellar ((EBOOK provided) Also Read Chpater 9, 10 & 11 in Marketing Management, 14/e, Kotler & Kellar (EBOOK provided)

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