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Innovative Eco-Friendly Consumer Products

The document introduces a business plan for three new consumer products: 1) OZ2 Pure Water, a low-cost water filtration bottle; 2) OZ2 Ignis and Chill, a reusable thermal bag; and 3) OZ2 Freezobottle, a bottle that keeps ice cold. The products will be marketed in India with an initial investment of 40 lacs rupees. Marketing strategies include online marketing, collaborations with NGOs and retailers, and promotional activities at transit locations. The plan aims to introduce affordable products to meet consumer needs in India.

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Priya Ravi
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42 views10 pages

Innovative Eco-Friendly Consumer Products

The document introduces a business plan for three new consumer products: 1) OZ2 Pure Water, a low-cost water filtration bottle; 2) OZ2 Ignis and Chill, a reusable thermal bag; and 3) OZ2 Freezobottle, a bottle that keeps ice cold. The products will be marketed in India with an initial investment of 40 lacs rupees. Marketing strategies include online marketing, collaborations with NGOs and retailers, and promotional activities at transit locations. The plan aims to introduce affordable products to meet consumer needs in India.

Uploaded by

Priya Ravi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

OZ2

OZ2 PURE WATER

OZ2
OZ2

Ignis and Chill

FREEZO

BUSINESS PLAN
a new range of consumer products into the market hoping to allure the needs of Indian customers. Range of products include: filter bottle low cost thermic bag and innovative bottle with an ice cube container
Introducing

OZ2 PURE WATER

It has a two way water filtration system and is unlike the other existing filters It works on activated carbon and iodine granules and a ascorbic acid granules . It is eco-friendly by reducing the usage of plastic it will be sold for a retail price of anywhere between Rs 350 rs 400 of which the cost price is Rs 250 . external manufacturers

OZ2 pure water is a filter bottle which is low cost

OZ2 Ignis and Chill


A Low cost thermic bag which has insulator pad and keeps the product hot or cold for hours and hours. The Basic Working Principle of this product is with the help of Polythene and Aluminum with insulator pads. It can be reused several times. It will be sold for a retail price of Rs150-200 Cp=80

OZ2 Freezobottle
A

low cost bottle which has a small thermic container which keeps ice cubes cool for hours and hours. The working principle of this bottle is Twist and see the Magic . The thermic region is made of Insulator pads. Eco-Friendly
The

Cost price of the product is Rs120

Marketing Strategies
OZ2 Pure Water Online Marketing Collaboration with NGOs Retailers Expo Promotional Advertisements

Oz2 Ignis and Chill Online Marketing Retailers Promotional and sales activities at places such as railway station and airports.

Oz2 Freezo bottle

Online Marketing Retailers Export Promotional and sales activities at places such as railway station and airports.
Sales in Collaboration with cafeterias

finances
Initial

investment: for all 3 products :40lacs Product A(pure water): 15lacs(6000 units) Product B(ignis n chill): 7 lacs (8750 units) Product C(freezo bottles:15lacs(11538 units) Marketing budget =rs3lacs

THE END

ANY QUESTIONS ????!!!!

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