INTERNATIONAL BUSINESS
Ansir Ali Rajput
Introduction
Learning Objectives
To understand the importance of international business. To learn the definition of international business. Why Study IB in context of Pakistani Market Pakistan Position in Global Trade Community Your Expectations and Fears
Need for International Business
More and more firms around the world are going global, including:
Manufacturing firms
Let is name a few in Pakistan
Service companies (i.e. banks, insurance, consulting firms) Art, film, and music companies
Name a few in Pakistan
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations.
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