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  • Elle’s View As I See It
THE POWER OF TRUST
There are countless ways to measure the value of a business: sales,
growth, market share, profitability. But there’s another asset that
never appears on a balance sheet: trust.
Trust gives customers something increasingly valuable: confidence.
Confidence that the advice they’re receiving is honest, the product is right
for them, the price is fair, and if they need help tomorrow, someone will still
be there to answer the phone.

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  •  Moe's Musings 

STAYING CONNECTED
Today, it is easier to reach people than ever before. Phone, text, email,
and social media connect us. Telegrams and homing pigeons just
wouldn’t make it. We’re fortunate to be able to reach out and get the
information we need almost instantly from our connections (as long as they
respond). The internet also gives us the opportunity to answer our own
questions before we can connect with another human.

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