Fair warning: this post is mostly just a giant quote. ๐
Our social media connections represent a spaghetti bowl of decentralized networks for the distribution of content, but the meat of that content typically resides behind a bit.ly link to a site or a blog.
In other words, Twitter and Facebook and Friendfeed gave us a means of circumventing the broadcast-pipe advantages of mainstream media, but these channels weren’t themselves always the thing being communicated. The best perspective on this change came from Robin Sloan, writing at Snarkmarket in January:
There are two kinds of quanยญtiยญties in the world. Stock is a staยญtic value: money in the bank, or trees in the forยญest. Flow is a rate of change: fifยญteen dolยญlars an hour, or three-thousand toothยญpicks a day. Easy. Tooย easy. But I actuยญally think stock and flow is the masยญter metaphor for media today. Hereโs what Iย mean:
- Flow is the feed. Itโs the posts and the tweets. Itโs the stream of daily and sub-daily updates that remind peoยญple that youย exist.
- Stock is the durable stuff. Itโs the conยญtent you proยญduce thatโs as interยญestยญing in two months (or two years) as it is today. Itโs what peoยญple disยญcover via search. Itโs what spreads slowly but surely, buildยญing fans overย time.
I feel like flow is ascenยญdant these days, for obviยญous reasonsโbut we neglect stock at our own peril. I mean that both in terms of the health of an audiยญence and, like, the health of a soul. Flow is a treadยญmill, and you canโt spend all of your time runยญning on the treadยญmill. Well, you can. But then one day youโll get off and look around and go: Oh man. Iโve got nothยญingย here.
And this is how we have to understand blogs today. Four years ago they were flow, and for a lot of news organizations, they’re still viewed as little more than low-grade, ephemeral dross. But in the real world of the Web, where we are relentlessly building a new-media economy and culture whether we openly acknowledge it or not, blogs are now the stock.
— Xark!, “Blogging in the new decade”
For what it’s worth, my “back catalog” of posts way way way outdraws new blog posts on just about every single day. You can see over on the Popular Posts page that longer essays tend to dominate too, barring what are probably SEO quirks on some random posts…