What is data streaming?


Data streaming is a continuous, real-time process of transferring data streams consistently from various sources. Unlike traditional processing models, where data is stored and processed in batches, data streaming allows data to be processed as it is generated.

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This allows companies to react quickly to ongoing events and act on the database, which is constantly being updated. Data can come from multiple sources, such as IoT sensors, transaction management systems, social networks, mobile applications, and so on. Data streaming is therefore critically important for companies that need to process and analyze data in real-time in order to remain competitive in dynamic and changing environments.

What are the advantages of data streaming?

Data streaming has many advantages, especially in sectors where responsiveness is key. Here are the main benefits:

Reduced processing times

One of the major advantages of data streaming is the ability to process data in real time, without the need to wait for large amounts of data to be collected and stored before being able to analyze them. This speed is crucial in sectors where information changes rapidly, such as finance, e-commerce and cybersecurity.

 

Businesses that use data streaming can monitor their processes in real time and adjust their actions immediately in response to new data streams.

Better decision-making

With data streaming , decisions can be made faster and more informed. Companies have access to up-to-date data, making it easier to identify trends, anomalies or opportunities.

 

For example, an e-commerce website might track user behavior in real time, analyze which products sell best, or detect a drop in interest in an advertising campaign straight away.

More flexibility

Data streaming offers great flexibility. Data flows can come from multiple sources and be directed to various destinations without requiring complex reorganizations of existing systems. This allows companies to easily integrate new types of data, or modify analysis processes to suit their needs.

 

In addition, continuous analytics capability allows for real-time policy adjustments and adaptability to changes in the market or infrastructure.

Improving user experience

By analyzing behaviors in real time, data streaming enables companies to improve customer experience. For example, in video streaming applications, quality can be adjusted instantly based on available bandwidth. Similarly, e-commerce platforms can offer personalized recommendations based on users’ ongoing actions.

Optimizing your resources

Continuous data processing also enables better resource utilization. Rather than concentrating the entire compute load when analyzing large batches of data, the constant flow allows for a more homogeneous distribution of the workload, reducing peaks in demand on the infrastructure.

Data processing and machine learning in data streaming

Using data processing tools to analyze data flows in real time allows most companies to optimize their performance. Here, data processing plays an important role in unstructured data processing, as it makes data actionable in real time.

 

In combination with machine learning , we manage to automate complex processes such as anomaly detection or adjusting marketing campaigns, to name just a few examples.

 

Companies that embed these technologies in the cloud have the opportunity to turn their systems into true enablers of innovation. They will be able to predict user behavior and adjust their business or industrial strategies in real time, giving them a significant competitive advantage.

What tools are useful for data streaming?

To implement data streaming, several tools and technologies are used, depending on the specific needs of the company and data sources. Here are some commonly used tools in the field of data streaming.

Apache Kafka

Apache Kafka is one of the most popular data streaming platforms. Originally developed by LinkedIn, Kafka enables data streams to be stored, processed and published in real time. It is particularly appreciated for its adaptability and reliability.

Kafka operates on a ‘publish-subscribe’ model, where data producers publish messages in topics. Consumers subscribe to these topics to receive data continuously. This enables fast and efficient distribution of data flows at large scale.

Apache Flink

Apache Flink is a real-time and batch data flow processing engine. It is used for data flow processing tasks that require low latency calculations and high fault tolerance. Flink is distinguished by its low-latency stream processing capabilities and compatibility with multiple data sources, making it an ideal choice for complex use cases.

Apache Spark Streaming

Apache Spark Streaming is an extension of Spark that enables data streams to be processed in real time. It converts data streams into small batches of data (micro-batches), making them easier to process with the Spark engine. Although slightly slower than other specialized tools, Spark Streaming is popular due to its integration with the Spark ecosystem, offering advanced in-memory data processing features.

Sample data streaming applications

Data streaming has applications in many sectors, including those where information changes quickly or where immediate reactions are required.

1. Analysis of financial transactions

In banking, data streaming is used to detect fraud in real time. Transactions via credit cards or payment systems are continuously monitored. When suspicious activity is detected, scanning systems can react instantly, block the transaction, and alert the user. This responsiveness helps reduce financial losses due to fraud and improves user security.

2. IoT infrastructure monitoring

Data streaming is also important in the Internet of Things (IoT), where millions of sensors collect real-time data. For example, in the industrial sector, connected machines continuously send data on their operating state. In the event of an anomaly, systems can trigger alerts and order corrective actions before a failure even occurs, minimizing downtime and optimizing productivity.

3. Online advertising and marketing

Digital marketing also takes advantage of data streaming to adjust advertising campaigns in real time. User behavior, clicks or conversions are collected and analyzed continuously, allowing advertisers to adjust ad bids and messages based on audience and context.

4. Logistics management

In the logistics sector, data streaming allows for real-time monitoring of supply chains. Businesses can continuously track vehicle locations, order status and inventory status. This way, delays can be detected immediately, routes can be reorganized in the event of a glitch, and inventory management can be optimized to avoid service interruptions.

For example, if a distribution center identifies a product shortage, it can automatically redirect deliveries or place an order with another supplier before the shortage occurs.

5. Predictive maintenance

In the manufacturing industry, data streaming is widely used for predictive maintenance. Connected machines constantly send data on their performance and status via sensors.

By continuously analyzing these data streams, it is possible to detect early warning signs of failures, such as abnormal vibrations or temperature variations. This allows companies to schedule maintenance interventions before an outage occurs, minimizing unplanned production outages and improving operational efficiency.

This proactive approach is reinforced by the integration of machine learning solutions , which refine predictions as more data is processed.

Cloud integration in data streaming

Many organizations are embracing a -based solution to make it easier to manage and process continuous data flows. Cloud computing offers these businesses access to flexible and scalable infrastructure, which are ideally suited to managing huge amounts of data generated in real time.

Cloud analytics can transform these data streams into actionable data in real time, providing greater visibility into system performance.

Using cloud solutions as part of data streaming also allows you to benefit from the power of machine learning to process and analyze data continuously.

FAQs

What is data streaming in Kafka?

Streaming data in Kafka refers to the process of continuously processing data streams via the Apache Kafka platform. With Kafka, you can publish and subscribe to data streams, store them in a resilient manner, and process them in real time for future use.

What is the difference between data streaming and normal data?

Data streaming is the real-time processing of data as soon as it is generated. In contrast, normal data is often stored for batch processing, which only occurs at regular intervals, causing a time lag before the information is mined.

Is data streaming managed in real time?

Yes, data streaming is a real-time process. It allows data to be processed and analyzed as soon as it is generated, without delay, allowing immediate actions based on the information received.

What are the two types of data streaming?

The two main types of data streaming are:

1. Real-time stream processing , where data is processed instantly after it is received.

2. Processing in microbatches , where data is grouped into small batches for fast, but not instant processing.

OVHcloud and data streaming

OVHcloud offers tailored solutions for companies that want to take advantage of data streaming. As a cloud infrastructure provider, OVHcloud enables massive data flows to be processed quickly, securely and scalably. Here are three key products for data streaming at OVHcloud:

Public Cloud Icon

OVH Public Cloud offers a scalable infrastructure for hosting streaming solutions like Apache Kafka. It enables large-scale Kafka clusters to be deployed and flexible data flow management.

Hosted Private Cloud Icon

For companies that require maximum isolation of resources and increased security, OVHcloud offers its Private Cloud, which allows you to deploy data streaming applications securely, while enjoying high performance.

OVHcloud Data Platform

OVHcloud offers data processing services that process and analyze high volumes of data streams in real-time, facilitating fast decision-making based on up-to-date information.

These solutions enable OVHcloud to support businesses in their transition to optimal data streaming, by providing them with a robust and flexible infrastructure.