CDN : Use cases for Content Delivery Network

Worldwide presence for your websites

A consistent quality level for site users

Your address is always local thanks to IP Anycast.

With the CDN, all of your web content is distributed optimally across our three points of presence in France and North America.

Make sure your brand image remains consistent from one continent to the next with the CDN. Your loading speed is optimal everywhere and SEO is optimised for each country. Nothing is overlooked.

With IP Anycast technology, your website appears to be local even from a search engine's perspective, as though you had a physical server at each point.

So even though dynamic requests are carried out on the backends, the static part of your cached content will behave like a local server hosted in each country... without any duplication.

Quality of service for all your business applications.

For all types of applications.

For all international business online usage.

Whether you have overseas offices, offshore teams, projects, subcontractors or partners, international collaboration using tools to share content is becoming increasingly common.

By integrating these web applications in the CDN, you will improve access times and your users' experience anywhere in the world.

CDN focuses on caching web content. Integrate any application to facilitate and accelerate the release of your information - whether it's enterprise social networks, intranets, extranets, company portals, wikis or blogs.

The scope for business content delivery is increasingly wide. Not all of this content is necessarily distributed via virtual private networks (VPN).

Examples include e-learning and marketing materials, video presentations, image databases, internal and external (customer) communications. The CDN can provide your users comfort and speed, while securing your critical applications against external attacks.

• You resell hosting services or servers
• You offer optimisation or web application maintenance
• You are an SEO expert or domain reseller

You can help customers with an international focus to improve their projects, by offering them the powerful, innovative CDN service at a highly competitive price.

It's no secret that loading times are critical SEO factors for Google, Bing, Yahoo...

CDN reduces the response time and improves the loading speed of your pages, an additional factor for improving your website ranking in search engine results pages (SERP).

SEO and location: global identity for your website: Website IP addresses are usually based on geographical location.
By using IP Anycast. the CDN doesn't have a fixed location. Websites can be located all over the world and can thus achieve better rankings in local search engines.

This gives your sites a real boost in terms of international SEO.

3 aspects of CDN to improve security:

1. Secure Global Infrastructure: CDN is built on OVH's own global network and offers worldwide interconnection, designed to naturally secure your hosting system and web applications.

2. prevent network attacks: The CDN can protect your site from DDOS attacks by automatically absorbing the load. The overload caused by the attack is then processed on different PoPs according to their origin, which helps to prevent server saturation. The requests will not reach your hosting servers so they remain available to handle traffic from your users.

3. Avoid connection loss: In some cases it may take too long to respond to your visitors, due to hosting server saturation or increased traffic to your website. In this instance, the CDN will respond directly, the page will start loading, and your hosting system has additional time to deliver the content to the visitor.

• A valuable aid to improving the conversion rate
• Increased confidence for internet users
• Complementary to all best SEO practices

Tip #1: Speed up your website

Response time is a critical for e-commerce, where there's a lot of static content, such as product descriptions, images, catalogs, videos, white papers, user guides, manuals and so on.

A smooth, fast-running site optimises your online storefront and increases the chances of hits turning into firm orders.

Tip #2: Reassure your site visitors

Through the IP Anycast technology and SEO optimisation, your website appears to be local in terms of search engines and the quality of service.

Your customers will feel reassured and confident in purchasing products from a locally established company.

The CDN is a great asset for boosting your international websites, but does is not a replacement for best SEO practices. OVH delivers 5 key points for improve your global conversion rates:

1. Deploy your CDN to reduce latency time and allow your websites to benefit from IP Anycast

2. Work on the geographical location of your sites in GWT

3. Organise your directories, domains and sub-domains correctly (by country), so they appear as they should in each zone

4. Rework your local content - there's no substitute for adapting titles, tags, images and content to your target countries and geographical zones

5. Develop backlinks in each targeted zone + interlinks between local versions

Need more details or not convinced yet? Discover what a CDN is.