{"id":5600,"date":"2025-02-26T11:48:37","date_gmt":"2025-02-26T11:48:37","guid":{"rendered":"https:\/\/www.optikpi.com\/?p=5600"},"modified":"2026-05-05T11:33:37","modified_gmt":"2026-05-05T11:33:37","slug":"performance-report","status":"publish","type":"post","link":"https:\/\/www.optikpi.com\/performance-report\/","title":{"rendered":"Performance Report"},"content":{"rendered":"\n<p>OptiKPI provides detailed campaign performance reports to help you analyze key metrics and measure success. Click the report icon for a quick metric overview or &#8216;View Full Report&#8217; for detailed insights. The campaign report consists of 5 tabs, each offering different insights into campaign performance and settings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Overview<\/h3>\n\n\n\n<p>Provides a high-level summary of campaign performance, including delivery metrics, conversion rates, and financial impact based on campaign goals.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campaign Delivery Report<\/strong> \u2013 Tracks the number of messages sent, opened (<em>open rate is only available for emails<\/em>), and clicked, along with any delivery errors.<\/li>\n\n\n\n<li><strong>Conversion Rate<\/strong> \u2013 Measures how targeted customers reacted to the campaign based on the campaign\u2019s goal settings.<\/li>\n\n\n\n<li><strong>Financial Attribution<\/strong> \u2013 Available if the campaign\u2019s goal is set as a financial objective (e.g., deposits, purchases).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.06.54-AM-1024x576.png\" alt=\"\" class=\"wp-image-7449\" srcset=\"https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.06.54-AM-1024x576.png 1024w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.06.54-AM-300x169.png 300w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.06.54-AM-768x432.png 768w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.06.54-AM-1536x864.png 1536w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.06.54-AM.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">A\/B Testing &amp; Control<\/h3>\n\n\n\n<p>Compares campaign variants and control groups, analyzing delivery, engagement, and financial impact. This helps determine the best-performing variation, providing data-driven insights for future optimization.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.07.01-AM-1024x576.png\" alt=\"\" class=\"wp-image-7450\" srcset=\"https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.07.01-AM-1024x576.png 1024w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.07.01-AM-300x169.png 300w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.07.01-AM-768x432.png 768w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.07.01-AM-1536x864.png 1536w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.07.01-AM.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement<\/h3>\n\n\n\n<p>Tracks how customers interacted with the campaign, including opens (for emails), clicks, logins, purchases, or any other goal-related actions. This tab helps measure real engagement levels and how effectively the campaign influenced customer behavior.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.08.22-AM-1024x576.png\" alt=\"\" class=\"wp-image-7451\" srcset=\"https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.08.22-AM-1024x576.png 1024w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.08.22-AM-300x169.png 300w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.08.22-AM-768x432.png 768w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.08.22-AM-1536x864.png 1536w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.08.22-AM.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Summary<\/h3>\n\n\n\n<p>Provides a detailed breakdown of the campaign&#8217;s configuration and settings, including goal, audience, triggers, communication content, and scheduling. This allows users to review and validate the campaign setup at any time.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.07.17-AM-1024x576.png\" alt=\"\" class=\"wp-image-7453\" srcset=\"https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.07.17-AM-1024x576.png 1024w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.07.17-AM-300x169.png 300w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.07.17-AM-768x432.png 768w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.07.17-AM-1536x864.png 1536w, https:\/\/www.optikpi.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-07-17-alle-10.07.17-AM.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Logs<\/h3>\n\n\n\n<p>Maintains a complete history of all campaign edits, updates, and changes, ensuring full transparency. Users can track who made changes, when updates occurred, and what modifications were applied, helping with audit tracking and campaign version management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A detailed campaign performance reports to help you analyze key metrics and measure success.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[212,196],"tags":[],"class_list":["post-5600","post","type-post","status-publish","format-standard","hentry","category-campaigns","category-new-user-guide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Performance Report - OptiKPI<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance Report - 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