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Recent Articles & Videos
Less Chat, More Answer: Site AI Chatbots Need to Get to the Point
Users turn to site-specific chatbots for quick answers, not a conversation. Design responses that are direct, scannable, and easy to expand when needed.
Boost Design Autonomy with an Information Pipeline
A four-step framework for building influence over product direction by closing the information gaps that large, complex organizations create.
Field Guide to Explaining UX Strategy
Simple, relatable ways to explain complex UX strategy concepts like UX vision, goals, OKRs, and outcomes. Translate UX strategy into language anyone on your team can understand.
Analyzing Good Designs: Figma’s Shortcut
In Figma’s Shortcut, typography and other elements are aligned to a grid, a clear visual hierarchy is established, and various design elements are used consistently in the design.
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Artificial IntelligenceAI for Design Workflows
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10.5 Hours 51 Lessons10 Usability Heuristics: From Theory to PracticeGain expertise with each heuristic so you can spot common design problems — and know how to fix them.
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4 Hours 13 LessonsUnderstanding LLMs: A Guide For UX PractitionersBuild practical AI knowledge and become an advocate for responsible Large Language Model use.
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Why NNGroup
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Research-backed, 28+ years strong.
We have over 28 years of experience and take pride in our reputation as the team whose research defines and advances UX. Meet our team →
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Deep topics, digestible guidance.
We publish actionable research findings that cut through the noise, establishing industry best practices without jargon or inaccessible theory. Explore our articles and videos →
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Evidence over opinions.
We don’t cut corners — all our advice is built on extensive research, not industry vibes. It’s why our clients keep coming back. See our clients →