Nike Purpose
Worldwide, we’re levelling the playing field, doing our part to protect our collective playground, and expanding access to sport for everyone. Because when everyone’s included, that’s a win. Period.
Making Moves on their own terms
Meet FLO, the London-based girl group that are making moves on their own terms and want to inspire the next generation of girls to do the same.
Meet Jamilla: Football Beyond Borders
Their girl-focused programme develops girls both in and outside the classroom and empowers them to make their voices heard.
Meet Hilaal: LFC Foundation
In partnership with Nike, the Game On Coaching Academy gives young Scousers like Hilaal the chance to lead genuine change both on and off the pitch.
Meet Jameela: Girls United
An established grassroots organisation in London, igniting a passion for football in girls who have been told the game’s not for them.
Teaming Up To Change
We're supporting people and communities that are making a real difference where it counts.
Not A Phase
A trans-led grassroots charity dedicated to uplifting the lives of trans+ adults across the UK. The charity aims to give trans+ and gender non-conforming people space to thrive, exercise, and access wellness spaces.
Seitenwechsel
A sporting and social community for girls, intersex, non-binary, trans, and agender teenagers and young adults in Berlin. Supporting their identity formation by creating safer spaces that empower its members.
The Outrunners
A running crew, charity and community committed to creating an equal London where everyone is included and no one is left behind. With volunteer-led sessions, they help boost wellbeing, teamwork and communication skills for young people in East London—all through a shared passion for running.
Girls United
Providing girls with equal access to football and empowering them with skills and abilities to reach their potential. Because girls who love the game, change the game.
Futebol dá Força
A foundation catalysing equal rights and opportunities for girls with the support of certified football coaches around the world.
FC Barça Foundation
The foundation makes the expression "més que un club" (more than a club) a reality, contributing to making real changes amongst children and youths in vulnerable situations through sport and its values.
More Than Athletes
We support pro athletes who are elevating their communities: helping future generations reach their potential wherever they go in life.
Play Forward by Marcus Rashford
Through the Play Forward by Marcus Rashford programme we are leveraging the power of football to enable 11 – 12 year old girls and boys to understand their own unique superpowers, establish their support team and dare to dream big. The program focuses on underserved communities in Greater Manchester, is lead by FBB with Nike’s support.
Bebe Vio Academy
Conceived by Paralympian fencer Bebe Vio and managed by the association art4sport, the Bebe Vio Academy is an inclusive program that aims to promote Paralympic sport and is driven by Bebe’s vision to create a new normal for sport.
Asisat Oshoala Academy
The Asisat Oshoala Academy provides adolescent girls in Lagos and surrounding cities with access to football and education in collaboration with Women Win. The initiative of footballer Asisat Oshoala, it builds upon her mission of providing access to sport and life skills for girls in her community and beyond.